Tools & Wizards About Us

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

searchscientist.co.uk

Google Ads (AdWords) Management, Belfast | Search Scientist

Page Load Speed

4 sec in total

First Response

298 ms

Resources Loaded

3.4 sec

Page Rendered

270 ms

About Website

Visit searchscientist.co.uk now to see the best up-to-date Search Scientist content for United Kingdom and also check out these interesting facts you probably never knew about searchscientist.co.uk

Multi-award Winning Google Ads Premier Partner Agency based in Belfast specialising in Google Ads Management & Training. Founded by former Google employee.

Visit searchscientist.co.uk

Key Findings

We analyzed Searchscientist.co.uk page load time and found that the first response time was 298 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

searchscientist.co.uk performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.064

97/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

searchscientist.co.uk

298 ms

www.searchscientist.co.uk

963 ms

sdk.js

52 ms

wp-emoji-release.min.js

256 ms

jquery.bxslider.css

303 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 82% of them (53 requests) were addressed to the original Searchscientist.co.uk, 3% (2 requests) were made to Connect.facebook.net and 3% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Searchscientist.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 249.7 kB (16%)

Content Size

1.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Searchscientist.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 56.1 kB

  • Original 72.1 kB
  • After minification 69.4 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.1 kB or 78% of the original size.

Image Optimization

-15%

Potential reduce by 170.8 kB

  • Original 1.1 MB
  • After minification 973.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Search Scientist needs image optimization as it can save up to 170.8 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 15.2 kB

  • Original 304.7 kB
  • After minification 303.2 kB
  • After compression 289.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 7.6 kB

  • Original 44.8 kB
  • After minification 44.8 kB
  • After compression 37.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Searchscientist.co.uk needs all CSS files to be minified and compressed as it can save up to 7.6 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (58%)

Requests Now

60

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Search Scientist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

searchscientist.co.uk accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

searchscientist.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

searchscientist.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Searchscientist.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Searchscientist.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Search Scientist. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: