Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 33

    Accessibility

    Visual factors better than
    that of 18% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

sellit.co.nz

Sellit in NZ FREE Classified advertising. New Zealand for free with classified ads free for private use. New Zealand trade and Exchange

Page Load Speed

1.2 sec in total

First Response

286 ms

Resources Loaded

563 ms

Page Rendered

381 ms

About Website

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Visit sellit.co.nz

Key Findings

We analyzed Sellit.co.nz page load time and found that the first response time was 286 ms and then it took 944 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

sellit.co.nz performance score

0

Network Requests Diagram

sellit.co.nz

286 ms

start1.html

68 ms

home.htm

147 ms

top.html

132 ms

right.htm

154 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that 77% of them (10 requests) were addressed to the original Sellit.co.nz, 15% (2 requests) were made to Google.com and 8% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (286 ms) belongs to the original domain Sellit.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.5 kB (15%)

Content Size

37.4 kB

After Optimization

31.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Sellit.co.nz main page is 37.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 30.0 kB which makes up the majority of the site volume.

HTML Optimization

-54%

Potential reduce by 834 B

  • Original 1.5 kB
  • After minification 1.5 kB
  • After compression 700 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 834 B or 54% of the original size.

Image Optimization

-15%

Potential reduce by 4.5 kB

  • Original 30.0 kB
  • After minification 25.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sellit needs image optimization as it can save up to 4.5 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 140 B

  • Original 5.8 kB
  • After minification 5.8 kB
  • After compression 5.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

11

After Optimization

11

  • AJAX
  • Images
  • JavaScript

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sellit. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

sellit.co.nz accessibility score

33

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

sellit.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

sellit.co.nz SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sellit.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sellit.co.nz main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sellit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: