Tools & Wizards About Us

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

shellwoodblake.co.uk

Shellwood Blake | Travel & Lifestyle PR | London

Page Load Speed

3.6 sec in total

First Response

422 ms

Resources Loaded

2.6 sec

Page Rendered

541 ms

About Website

Welcome to shellwoodblake.co.uk homepage info - get ready to check Shellwood Blake best content right away, or after learning these important things about shellwoodblake.co.uk

Shellwood Blake is a creative communications consultancy specialising in destination and lifestyle brands, delivering strategic & commercially focused campaigns.

Visit shellwoodblake.co.uk

Key Findings

We analyzed Shellwoodblake.co.uk page load time and found that the first response time was 422 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

shellwoodblake.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value710 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.2 s

25/100

10%

Network Requests Diagram

shellwoodblake.co.uk

422 ms

www.shellwoodblake.com

664 ms

icons.css

92 ms

bootstrap-4.3.1.min.css

286 ms

slick-carousel-1.8.1.min.css

349 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Shellwoodblake.co.uk, 79% (44 requests) were made to Shellwoodblake.com and 5% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (702 ms) relates to the external source Shellwoodblake.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.7 kB (14%)

Content Size

860.8 kB

After Optimization

740.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shellwoodblake.co.uk main page is 860.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 375.3 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 54.8 kB

  • Original 61.9 kB
  • After minification 42.6 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.2 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.8 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 6.4 kB

  • Original 375.3 kB
  • After minification 368.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shellwood Blake images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 30.8 kB

  • Original 343.6 kB
  • After minification 343.6 kB
  • After compression 312.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-36%

Potential reduce by 28.7 kB

  • Original 80.0 kB
  • After minification 78.6 kB
  • After compression 51.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shellwoodblake.co.uk needs all CSS files to be minified and compressed as it can save up to 28.7 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (78%)

Requests Now

50

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shellwood Blake. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

shellwoodblake.co.uk accessibility score

97

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

shellwoodblake.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

shellwoodblake.co.uk SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shellwoodblake.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shellwoodblake.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Shellwood Blake. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: