Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shift-4.com

Film Equipment Rental & Crew | London & Manchester | SHIFT 4

Page Load Speed

3.6 sec in total

First Response

44 ms

Resources Loaded

3.2 sec

Page Rendered

296 ms

About Website

Visit shift-4.com now to see the best up-to-date SHIFT 4 content for United Kingdom and also check out these interesting facts you probably never knew about shift-4.com

Shift 4 offers a complete film equipment rental solution in the UK. We supply cameras, lenses, sound, lighting and grip equipment

Visit shift-4.com

Key Findings

We analyzed Shift-4.com page load time and found that the first response time was 44 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shift-4.com performance score

0

Network Requests Diagram

shift-4.com

44 ms

www.shift-4.com

46 ms

style.css

11 ms

jquery-1.9.1.min.js

26 ms

jquery.isotope.min.js

22 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 78% of them (76 requests) were addressed to the original Shift-4.com, 6% (6 requests) were made to Youtube-nocookie.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Shift-4.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 308.2 kB (6%)

Content Size

4.9 MB

After Optimization

4.6 MB

In fact, the total size of Shift-4.com main page is 4.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 67.4 kB

  • Original 83.7 kB
  • After minification 73.4 kB
  • After compression 16.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.4 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 224.6 kB

  • Original 4.3 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SHIFT 4 images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 9.4 kB

  • Original 410.4 kB
  • After minification 410.4 kB
  • After compression 401.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 6.8 kB

  • Original 119.3 kB
  • After minification 119.3 kB
  • After compression 112.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shift-4.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (45%)

Requests Now

92

After Optimization

51

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SHIFT 4. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

SEO Factors

shift-4.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shift-4.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shift-4.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of SHIFT 4. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: