Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

smartloyalty.net

Customer loyalty by loyalty cards and systems - SmartLoyalty AG

Page Load Speed

4.4 sec in total

First Response

245 ms

Resources Loaded

3.9 sec

Page Rendered

161 ms

About Website

Click here to check amazing Smart Loyalty content. Otherwise, check out these important facts you probably never knew about smartloyalty.net

SmartLoyalty AG - Producer of modular customer loyalty card systems for customer loyalty consists of customer cards, multi functional devices and software.

Visit smartloyalty.net

Key Findings

We analyzed Smartloyalty.net page load time and found that the first response time was 245 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

smartloyalty.net performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.42

23/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

smartloyalty.net

245 ms

www.smartloyalty.net

498 ms

autoptimize_a2c8c95e170f9d1bc77e2ff6d7a93f51.css

547 ms

autoptimize_3d5c0ac51279e7ab3bfcca143892bbd3.css

319 ms

jquery.min.js

497 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 97% of them (28 requests) were addressed to the original Smartloyalty.net, 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Smartloyalty.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 175.2 kB (12%)

Content Size

1.4 MB

After Optimization

1.3 MB

In fact, the total size of Smartloyalty.net main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 805.2 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 72.4 kB

  • Original 91.7 kB
  • After minification 91.4 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.4 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 269 B

  • Original 805.2 kB
  • After minification 805.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Loyalty images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 60.5 kB

  • Original 372.2 kB
  • After minification 372.2 kB
  • After compression 311.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.5 kB or 16% of the original size.

CSS Optimization

-25%

Potential reduce by 42.0 kB

  • Original 168.1 kB
  • After minification 168.1 kB
  • After compression 126.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartloyalty.net needs all CSS files to be minified and compressed as it can save up to 42.0 kB or 25% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

24

After Optimization

24

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Loyalty. According to our analytics all requests are already optimized.

Accessibility Review

smartloyalty.net accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smartloyalty.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

smartloyalty.net SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartloyalty.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartloyalty.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Smart Loyalty. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: