Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

smgpromos.com

Sales Marketing Group (SMG) Promotional Products: Home

Page Load Speed

6.8 sec in total

First Response

846 ms

Resources Loaded

5.6 sec

Page Rendered

375 ms

About Website

Click here to check amazing SMG Promos content. Otherwise, check out these important facts you probably never knew about smgpromos.com

Sales Marketing Group provides branding solutions through the use of promotional products such as mugs, pens, caps, shirts, awards, bags,technology, desk accessories, padfolios and custom items (from ...

Visit smgpromos.com

Key Findings

We analyzed Smgpromos.com page load time and found that the first response time was 846 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

smgpromos.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value1,910 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

www.smgpromos.com

846 ms

bootstrap.min.css

82 ms

flexslider.css

144 ms

font-awesome.min.css

441 ms

slick.css

440 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 81% of them (76 requests) were addressed to the original Smgpromos.com, 6% (6 requests) were made to Youtube.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Fonts.googleapis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 289.4 kB (13%)

Content Size

2.2 MB

After Optimization

2.0 MB

In fact, the total size of Smgpromos.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 59.0 kB

  • Original 70.1 kB
  • After minification 64.4 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.0 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 102.5 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SMG Promos images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 97.5 kB

  • Original 391.4 kB
  • After minification 390.9 kB
  • After compression 293.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.5 kB or 25% of the original size.

CSS Optimization

-20%

Potential reduce by 30.5 kB

  • Original 151.5 kB
  • After minification 151.5 kB
  • After compression 121.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smgpromos.com needs all CSS files to be minified and compressed as it can save up to 30.5 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (37%)

Requests Now

87

After Optimization

55

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SMG Promos. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

smgpromos.com accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

smgpromos.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smgpromos.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smgpromos.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smgpromos.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of SMG Promos. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: