Tools & Wizards About Us

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

smile.co.uk

smile Digital Banking - From The UK's Original Online Bank | smile

Page Load Speed

2.1 sec in total

First Response

33 ms

Resources Loaded

1.8 sec

Page Rendered

255 ms

About Website

Visit smile.co.uk now to see the best up-to-date Smile content for United Kingdom and also check out these interesting facts you probably never knew about smile.co.uk

Get online with smile. We offer current accounts, credit cards, loans and a range of savings products. Switch your banking to us in just 7 days.

Visit smile.co.uk

Key Findings

We analyzed Smile.co.uk page load time and found that the first response time was 33 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

smile.co.uk performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.084

93/100

15%

TTI (Time to Interactive)

Value9.7 s

29/100

10%

Network Requests Diagram

smile.co.uk

33 ms

www.smile.co.uk

498 ms

common.js

200 ms

common.js

351 ms

polyfill.min_1.js

545 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 94% of them (31 requests) were addressed to the original Smile.co.uk, 6% (2 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (785 ms) belongs to the original domain Smile.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.5 kB (25%)

Content Size

735.4 kB

After Optimization

549.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Smile.co.uk main page is 735.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 455.7 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 34.8 kB

  • Original 43.9 kB
  • After minification 32.8 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.1 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.8 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 54.2 kB

  • Original 455.7 kB
  • After minification 401.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Smile needs image optimization as it can save up to 54.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-41%

Potential reduce by 96.5 kB

  • Original 235.8 kB
  • After minification 209.3 kB
  • After compression 139.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.5 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (38%)

Requests Now

29

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

smile.co.uk accessibility score

100

Accessibility Issues

Best Practices

smile.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

smile.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smile.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smile.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Smile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: