Tools & Wizards About Us

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

sparklab.co.nz

Spark Business Lab: A world of inspiration

Page Load Speed

10.7 sec in total

First Response

574 ms

Resources Loaded

10.1 sec

Page Rendered

71 ms

About Website

Welcome to sparklab.co.nz homepage info - get ready to check Spark Lab best content for New Zealand right away, or after learning these important things about sparklab.co.nz

Spark Business Lab gives NZ businesses the knowledge, support and digital tools to be better and go further, inspired by the country's most successful business leaders.

Visit sparklab.co.nz

Key Findings

We analyzed Sparklab.co.nz page load time and found that the first response time was 574 ms and then it took 10.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

sparklab.co.nz performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value14.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value30.5 s

0/100

25%

SI (Speed Index)

Value28.2 s

0/100

10%

TBT (Total Blocking Time)

Value2,540 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value1.183

1/100

15%

TTI (Time to Interactive)

Value42.0 s

0/100

10%

Network Requests Diagram

sparklab.co.nz

574 ms

www.sparklab.co.nz

1232 ms

spark-business-lab

1008 ms

clientlib-base.css

462 ms

utag.sync.js

82 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 18% of them (2 requests) were addressed to the original Sparklab.co.nz, 73% (8 requests) were made to Spark.co.nz and 9% (1 request) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (6 sec) relates to the external source Spark.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.9 kB (3%)

Content Size

147.9 kB

After Optimization

144.0 kB

  • HTML
  • JavaScript

In fact, the total size of Sparklab.co.nz main page is 147.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 143.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 3.8 kB

  • Original 4.9 kB
  • After minification 3.9 kB
  • After compression 1.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 921 B, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.8 kB or 79% of the original size.

JavaScript Optimization

-0%

Potential reduce by 117 B

  • Original 143.1 kB
  • After minification 143.1 kB
  • After compression 142.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 6 (75%)

Requests Now

8

After Optimization

2

  • JavaScript
  • CSS

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Spark Lab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

sparklab.co.nz accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

sparklab.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

sparklab.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sparklab.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sparklab.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Spark Lab. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: