Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

summitmedia.com

Summit | Changemakers in Retail – Performance Marketing Agency

Page Load Speed

2 sec in total

First Response

50 ms

Resources Loaded

1.5 sec

Page Rendered

489 ms

About Website

Visit summitmedia.com now to see the best up-to-date Summit Media content and also check out these interesting facts you probably never knew about summitmedia.com

Welcome to Summit. Retail performance marketing specialists. Paid Search, SEO, Affiliates, Paid Social, Display & Ecommerce Technology.

Visit summitmedia.com

Key Findings

We analyzed Summitmedia.com page load time and found that the first response time was 50 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

summitmedia.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value1,330 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.091

92/100

15%

TTI (Time to Interactive)

Value17.5 s

4/100

10%

Network Requests Diagram

summitmedia.com

50 ms

www.summit.co.uk

199 ms

gtm.js

74 ms

style.min.css

18 ms

styles.css

49 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Summitmedia.com, 47% (48 requests) were made to Fonts.gstatic.com and 45% (46 requests) were made to Summit.co.uk. The less responsive or slowest element that took the longest time to load (942 ms) relates to the external source Summit.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 161.1 kB (7%)

Content Size

2.3 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Summitmedia.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 61.6 kB

  • Original 75.4 kB
  • After minification 75.4 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.6 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 2.7 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Summit Media images are well optimized though.

JavaScript Optimization

-33%

Potential reduce by 96.8 kB

  • Original 297.3 kB
  • After minification 292.8 kB
  • After compression 200.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.8 kB or 33% of the original size.

CSS Optimization

-0%

Potential reduce by 91 B

  • Original 25.9 kB
  • After minification 25.9 kB
  • After compression 25.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Summitmedia.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (33%)

Requests Now

51

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Summit Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

summitmedia.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

summitmedia.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

summitmedia.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Summitmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Summitmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Summit Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: