Tools & Wizards About Us

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 0

    Best Practices

  • 82

    SEO

    Google-friendlier than
    44% of websites

swatchgroup.net

Swatch Group – Swiss made luxury watches and jewelry – Chronograph watch - Swatch Group

Page Load Speed

18.1 sec in total

First Response

2.6 sec

Resources Loaded

14.6 sec

Page Rendered

899 ms

About Website

Click here to check amazing Swatch Group content for Turkey. Otherwise, check out these important facts you probably never knew about swatchgroup.net

Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by ...

Visit swatchgroup.net

Key Findings

We analyzed Swatchgroup.net page load time and found that the first response time was 2.6 sec and then it took 15.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

swatchgroup.net performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

en

2570 ms

gtm.js

78 ms

css_DfIk0kDE_97QqZBJr5TF4iiP6Rt7nG3gWSu-Jh5AKCY.css

1022 ms

css_eF_zQXSd1Q_ciqvzfPj2jqbQc1txjJ1F1QNQRdVDBbk.css

3290 ms

css

121 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Swatchgroup.net, 16% (4 requests) were made to Fonts.gstatic.com and 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (8.5 sec) relates to the external source Swatchgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 174.3 kB (7%)

Content Size

2.5 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swatchgroup.net main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 50.1 kB

  • Original 62.7 kB
  • After minification 52.5 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.2 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.1 kB or 80% of the original size.

Image Optimization

-6%

Potential reduce by 118.9 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swatch Group images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 5.2 kB

  • Original 590.2 kB
  • After minification 590.1 kB
  • After compression 585.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swatchgroup.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (17%)

Requests Now

18

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swatch Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

swatchgroup.net accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

SEO Factors

swatchgroup.net SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swatchgroup.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swatchgroup.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swatch Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: