Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 0

    Best Practices

  • 82

    SEO

    Google-friendlier than
    44% of websites

swatchgroup.se

Swatch Group – Swiss made luxury watches and jewelry – Chronograph watch - Swatch Group

Page Load Speed

4.1 sec in total

First Response

1.2 sec

Resources Loaded

2.7 sec

Page Rendered

208 ms

About Website

Click here to check amazing Swatch Group content. Otherwise, check out these important facts you probably never knew about swatchgroup.se

Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by ...

Visit swatchgroup.se

Key Findings

We analyzed Swatchgroup.se page load time and found that the first response time was 1.2 sec and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

swatchgroup.se performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value560 ms

53/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

en

1241 ms

css_8yAhHGHPPh4Pn06QBzF3n1WhYp7HgTto-qD07hFbWgg.css

15 ms

css_8ssVKbY4bWXJBpx1B4QZ7aQExyTu0Fro8_JW6vBVU2U.css

193 ms

css

31 ms

css_L5LrPU4imCS4BFE9xLXnjrvPtfjEAGWc2fGFeGLVT3w.css

596 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Swatchgroup.se, 18% (4 requests) were made to Fonts.gstatic.com and 9% (2 requests) were made to . The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Swatchgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 64.6 kB (11%)

Content Size

594.0 kB

After Optimization

529.3 kB

In fact, the total size of Swatchgroup.se main page is 594.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 508.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 46.8 kB

  • Original 59.2 kB
  • After minification 51.2 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.8 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 508.1 kB
  • After minification 508.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swatch Group images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 17.9 kB

  • Original 26.7 kB
  • After minification 26.7 kB
  • After compression 8.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.9 kB or 67% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (20%)

Requests Now

15

After Optimization

12

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swatch Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

swatchgroup.se accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

SEO Factors

swatchgroup.se SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swatchgroup.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swatchgroup.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swatch Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: