Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

subscribe.theadvertiser.com

The Daily Advertiser Subscription Offers, Specials, and Discounts

Page Load Speed

2.6 sec in total

First Response

564 ms

Resources Loaded

1.7 sec

Page Rendered

378 ms

About Website

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Key Findings

We analyzed Subscribe.theadvertiser.com page load time and found that the first response time was 564 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

subscribe.theadvertiser.com performance score

0

Network Requests Diagram

specialoffer

564 ms

css

27 ms

css

39 ms

ixp-runtime.bundle.min.js

184 ms

ixp-microthemes.min.css

113 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Subscribe.theadvertiser.com, 12% (9 requests) were made to 1e4e4f866fe9dacf83e3-8fcaeeff6a9d1b268c45b34c024debc1.r77.cf1.rackcdn.com and 8% (6 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (564 ms) relates to the external source Offers.theadvertiser.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 706.8 kB (28%)

Content Size

2.6 MB

After Optimization

1.9 MB

In fact, the total size of Subscribe.theadvertiser.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 72.8 kB

  • Original 94.0 kB
  • After minification 91.7 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.8 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 107.0 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Subscribe The Advertiser images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 343.8 kB

  • Original 510.9 kB
  • After minification 506.8 kB
  • After compression 167.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 343.8 kB or 67% of the original size.

CSS Optimization

-91%

Potential reduce by 183.1 kB

  • Original 202.3 kB
  • After minification 180.3 kB
  • After compression 19.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Subscribe.theadvertiser.com needs all CSS files to be minified and compressed as it can save up to 183.1 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (73%)

Requests Now

73

After Optimization

20

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Subscribe The Advertiser. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

SEO Factors

subscribe.theadvertiser.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Subscribe.theadvertiser.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Subscribe.theadvertiser.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Subscribe The Advertiser. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: