Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

the-counter.com

Shop Fittings, Display Cabinets and Mannequins at Displaysense Europe

Page Load Speed

10.6 sec in total

First Response

3.2 sec

Resources Loaded

7.1 sec

Page Rendered

352 ms

About Website

Click here to check amazing The Counter content. Otherwise, check out these important facts you probably never knew about the-counter.com

Shop Fittings and Retail Display products from the UK’s top supplier with over 5000 display cabinets, mannequins, leaflet displays and more, all in stock

Visit the-counter.com

Key Findings

We analyzed The-counter.com page load time and found that the first response time was 3.2 sec and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize The-counter.com rating and web reputation

Performance Metrics

the-counter.com performance score

0

Network Requests Diagram

staging.displaysense.com

3188 ms

e3430373dd6d30a6aa0cf69495e3883b.css

263 ms

41e8828fa42edd67af2c46bc5b530f10.css

290 ms

1d00c8a3e93ae9778c55305c64f746e1.js

592 ms

jquery.js

313 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original The-counter.com, 6% (4 requests) were made to Secure.livechatinc.com and 4% (3 requests) were made to Themes.googleusercontent.com. The less responsive or slowest element that took the longest time to load (3.2 sec) relates to the external source Staging.displaysense.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (64%)

Content Size

2.6 MB

After Optimization

935.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of The-counter.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 51.7 kB

  • Original 66.0 kB
  • After minification 63.8 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.7 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 4.4 kB

  • Original 388.5 kB
  • After minification 384.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Counter images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 1.2 MB

  • Original 1.7 MB
  • After minification 1.7 MB
  • After compression 470.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 72% of the original size.

CSS Optimization

-86%

Potential reduce by 404.2 kB

  • Original 471.1 kB
  • After minification 401.5 kB
  • After compression 66.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. The-counter.com needs all CSS files to be minified and compressed as it can save up to 404.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (40%)

Requests Now

58

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Counter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

SEO Factors

the-counter.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise The-counter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that The-counter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Counter. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: