Tools & Wizards About Us

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

theafromarketer.co.uk

Hospitality Marketing Consultancy | The Afro Marketer | UK

Page Load Speed

2.4 sec in total

First Response

851 ms

Resources Loaded

1.5 sec

Page Rendered

64 ms

About Website

Visit theafromarketer.co.uk now to see the best up-to-date The Afro Marketer content and also check out these interesting facts you probably never knew about theafromarketer.co.uk

The Afro Marketer is an award-winning marketing consultancy service, with a reputation for delivering standout results, driven by creative ideas, commercial thinking and hard work. Choose The Afro Mar...

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Key Findings

We analyzed Theafromarketer.co.uk page load time and found that the first response time was 851 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

theafromarketer.co.uk performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

www.theafromarketer.co.uk

851 ms

minified.js

44 ms

focus-within-polyfill.js

31 ms

polyfill.min.js

28 ms

thunderbolt-commons.a788914e.bundle.min.js

148 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Theafromarketer.co.uk, 35% (15 requests) were made to Static.parastorage.com and 28% (12 requests) were made to Static.wixstatic.com. The less responsive or slowest element that took the longest time to load (851 ms) belongs to the original domain Theafromarketer.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 391.0 kB (48%)

Content Size

807.9 kB

After Optimization

416.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Theafromarketer.co.uk main page is 807.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. HTML takes 461.2 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 364.4 kB

  • Original 461.2 kB
  • After minification 459.5 kB
  • After compression 96.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 364.4 kB or 79% of the original size.

Image Optimization

-26%

Potential reduce by 23.0 kB

  • Original 87.0 kB
  • After minification 64.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Afro Marketer needs image optimization as it can save up to 23.0 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 3.6 kB

  • Original 259.7 kB
  • After minification 259.7 kB
  • After compression 256.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (37%)

Requests Now

27

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Afro Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

theafromarketer.co.uk accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

theafromarketer.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

theafromarketer.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theafromarketer.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theafromarketer.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of The Afro Marketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: