Tools & Wizards About Us

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

thearomatherapycompany.co.nz

Home Fragrance and Body Care | The Aromatherapy Co

Page Load Speed

4.2 sec in total

First Response

430 ms

Resources Loaded

3.6 sec

Page Rendered

222 ms

About Website

Visit thearomatherapycompany.co.nz now to see the best up-to-date The Aromatherapy Co Mpany content for New Zealand and also check out these interesting facts you probably never knew about thearomatherapycompany.co.nz

The Aromatherapy Company, a leading supplier of Home Fragrance and Body Care products based in New Zealand. Shop and enjoy free shipping for $100 in NZ & AU.

Visit thearomatherapycompany.co.nz

Key Findings

We analyzed Thearomatherapycompany.co.nz page load time and found that the first response time was 430 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

thearomatherapycompany.co.nz performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,180 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.077

95/100

15%

TTI (Time to Interactive)

Value13.3 s

11/100

10%

Network Requests Diagram

www.thearomatherapycompany.co.nz

430 ms

sprite.css

190 ms

normalize.css

380 ms

stylesheet

412 ms

modernizr-2.6.2.min.js

380 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 71% of them (27 requests) were addressed to the original Thearomatherapycompany.co.nz, 5% (2 requests) were made to Apis.google.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Thearomatherapycompany.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 268.4 kB (15%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thearomatherapycompany.co.nz main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 21.1 kB

  • Original 28.2 kB
  • After minification 27.3 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.1 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 6.9 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Aromatherapy Co Mpany images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 200.1 kB

  • Original 296.1 kB
  • After minification 294.0 kB
  • After compression 96.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 200.1 kB or 68% of the original size.

CSS Optimization

-84%

Potential reduce by 40.4 kB

  • Original 48.2 kB
  • After minification 30.6 kB
  • After compression 7.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thearomatherapycompany.co.nz needs all CSS files to be minified and compressed as it can save up to 40.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (24%)

Requests Now

37

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Aromatherapy Co Mpany. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

thearomatherapycompany.co.nz accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thearomatherapycompany.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thearomatherapycompany.co.nz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thearomatherapycompany.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thearomatherapycompany.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Aromatherapy Co Mpany. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: