Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

thebranddomains.com

The Brand Domains - A Disruptive New Class Of Domain Names

Page Load Speed

2.7 sec in total

First Response

128 ms

Resources Loaded

1.7 sec

Page Rendered

853 ms

About Website

Welcome to thebranddomains.com homepage info - get ready to check The Brand Domains best content right away, or after learning these important things about thebranddomains.com

680 of the world's largest corporations are launching private dot brand domains - disruptive new domain extensions that will revolutionize the internet.

Visit thebranddomains.com

Key Findings

We analyzed Thebranddomains.com page load time and found that the first response time was 128 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

thebranddomains.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

65/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value2,050 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.3 s

24/100

10%

Network Requests Diagram

thebranddomains.com

128 ms

ga.js

10 ms

show_ads.js

31 ms

domain_ad_272.gif

49 ms

brands_masthead.gif

55 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 33% of them (27 requests) were addressed to the original Thebranddomains.com, 17% (14 requests) were made to Pagead2.googlesyndication.com and 12% (10 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (809 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 223.3 kB (22%)

Content Size

1.0 MB

After Optimization

794.4 kB

In fact, the total size of Thebranddomains.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 885.0 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 43.8 kB

  • Original 57.9 kB
  • After minification 51.1 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.8 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 417 B

  • Original 74.7 kB
  • After minification 74.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Brand Domains images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 179.1 kB

  • Original 885.0 kB
  • After minification 885.0 kB
  • After compression 706.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 179.1 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (63%)

Requests Now

76

After Optimization

28

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brand Domains. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

thebranddomains.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

thebranddomains.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebranddomains.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebranddomains.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thebranddomains.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Brand Domains. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: