Tools & Wizards About Us

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

thenewnorth.com

New North | Facilitating Economic Growth for NE Wisconsin

Page Load Speed

207 ms in total

First Response

68 ms

Resources Loaded

139 ms

Page Rendered

0 ms

About Website

Click here to check amazing The New North content for United States. Otherwise, check out these important facts you probably never knew about thenewnorth.com

New North is a non-profit economic development corporation that connects investments with companies that seek to invest in Northeast Wisconsin.

Visit thenewnorth.com

Key Findings

We analyzed Thenewnorth.com page load time and found that the first response time was 68 ms and then it took 139 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

thenewnorth.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value2,560 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.265

46/100

15%

TTI (Time to Interactive)

Value29.0 s

0/100

10%

Network Requests Diagram

thenewnorth.com

68 ms

thenewnorth.com

40 ms

v1

31 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that all of those requests were addressed to Thenewnorth.com and no external sources were called. The less responsive or slowest element that took the longest time to load (68 ms) belongs to the original domain Thenewnorth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 13.4 kB (2%)

Content Size

564.4 kB

After Optimization

551.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thenewnorth.com main page is 564.4 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 357.6 kB which makes up the majority of the site volume.

HTML Optimization

-55%

Potential reduce by 8.9 kB

  • Original 16.2 kB
  • After minification 16.2 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.9 kB or 55% of the original size.

Image Optimization

-1%

Potential reduce by 2.5 kB

  • Original 357.6 kB
  • After minification 355.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The New North images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.3 kB

  • Original 120.5 kB
  • After minification 120.5 kB
  • After compression 119.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 637 B

  • Original 70.2 kB
  • After minification 70.2 kB
  • After compression 69.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenewnorth.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • JavaScript

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The New North. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

thenewnorth.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thenewnorth.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thenewnorth.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenewnorth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thenewnorth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The New North. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: