Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

theshaftesbury.com

The Shaftesbury Hotels Collection London - Save upto 20% on Direct Booking

Page Load Speed

3.8 sec in total

First Response

354 ms

Resources Loaded

3.3 sec

Page Rendered

138 ms

About Website

Click here to check amazing The Shaftesbury content for India. Otherwise, check out these important facts you probably never knew about theshaftesbury.com

Avail up to 20% off on direct booking. The Shaftesbury Hotels Collection offers you the top budget hotels in Hyde Park, West End, Kensington, Paddington & Central London featured with complimentary En...

Visit theshaftesbury.com

Key Findings

We analyzed Theshaftesbury.com page load time and found that the first response time was 354 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

theshaftesbury.com performance score

0

Network Requests Diagram

theshaftesbury.com

354 ms

www.theshaftesbury.com

423 ms

www.shaftesburyhotels.com

359 ms

www.parkgrandlondon.com

617 ms

gtm.js

107 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Theshaftesbury.com, 82% (78 requests) were made to Parkgrandlondon.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (784 ms) relates to the external source Parkgrandlondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 76.7 kB (5%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theshaftesbury.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 942.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 74.5 kB

  • Original 95.3 kB
  • After minification 80.8 kB
  • After compression 20.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.5 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 1.0 kB

  • Original 942.4 kB
  • After minification 941.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Shaftesbury images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 355.0 kB
  • After minification 355.0 kB
  • After compression 353.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 146 B

  • Original 29.1 kB
  • After minification 29.1 kB
  • After compression 29.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theshaftesbury.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (70%)

Requests Now

79

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Shaftesbury. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

SEO Factors

theshaftesbury.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theshaftesbury.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theshaftesbury.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Shaftesbury. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: