Access thestudentadvertiser.co.uk. The Student Advertiser

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Scotland's biggest student newspaper features the latest events in Edinburgh & Glasgow and exclusive interviews, along with fashion, lifestyle, music and career features ..

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thestudentadvertiser.co.uk

312 ms

www.thestudentadvertiser.co.uk

272 ms

bootstrap.min.css

212 ms

open-sans.css

205 ms

apache_pb.gif

209 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that all of those requests were addressed to Thestudentadvertiser.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (312 ms) belongs to the original domain Thestudentadvertiser.co.uk.

Content Size

33.3 kB

After Optimization

11.0 kB

In fact, the total size of Thestudentadvertiser.co.uk main page is 33.3 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. CSS take 24.4 kB which makes up the majority of the site volume.

HTML Optimization

-62%

Potential reduce by 3.0 kB

Original 4.9 kB
After minification 4.4 kB
After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.0 kB or 62% of the original size.

Image Optimization

-1%

Potential reduce by 30 B

Original 4.0 kB
After minification 3.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Student Advertiser images are well optimized though.

CSS Optimization

-79%

Potential reduce by 19.2 kB

Original 24.4 kB
After minification 23.3 kB
After compression 5.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thestudentadvertiser.co.uk needs all CSS files to be minified and compressed as it can save up to 19.2 kB or 79% of the original size.

Requests Now

After Optimization

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Student Advertiser. According to our analytics all requests are already optimized.

Language and Encoding

Language Detected

Language Claimed

N/A

Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thestudentadvertiser.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thestudentadvertiser.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Student Advertiser. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: