Tools & Wizards About Us

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 62

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

thezerowasteshop.co.uk

The Zero Waste Shop, Totnes, Devon - organic, plant-based, bulk-buy, wholefoods

Page Load Speed

3.2 sec in total

First Response

306 ms

Resources Loaded

2.7 sec

Page Rendered

159 ms

About Website

Welcome to thezerowasteshop.co.uk homepage info - get ready to check The Zero Waste Shop best content for United Kingdom right away, or after learning these important things about thezerowasteshop.co.uk

The UKs Only Zero Waste Shop in Totnes, Devon selling organic, plant based, gluten free, wholefoods with no packaging - bring your own container and reduce land fill

Visit thezerowasteshop.co.uk

Key Findings

We analyzed Thezerowasteshop.co.uk page load time and found that the first response time was 306 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

thezerowasteshop.co.uk performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.193

64/100

15%

TTI (Time to Interactive)

Value6.4 s

59/100

10%

Network Requests Diagram

thezerowasteshop.co.uk

306 ms

thezerowasteshop.co.uk

714 ms

eq-scripts.js

86 ms

rwd-script.js

170 ms

camera.css

253 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 87% of them (34 requests) were addressed to the original Thezerowasteshop.co.uk, 10% (4 requests) were made to Fonts.gstatic.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (714 ms) belongs to the original domain Thezerowasteshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 250.7 kB (18%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thezerowasteshop.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 11.8 kB

  • Original 15.4 kB
  • After minification 14.8 kB
  • After compression 3.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11.8 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 68.4 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Zero Waste Shop images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 138.7 kB

  • Original 196.4 kB
  • After minification 183.0 kB
  • After compression 57.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 138.7 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 31.8 kB

  • Original 38.7 kB
  • After minification 30.8 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thezerowasteshop.co.uk needs all CSS files to be minified and compressed as it can save up to 31.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (41%)

Requests Now

29

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Zero Waste Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

thezerowasteshop.co.uk accessibility score

62

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

thezerowasteshop.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thezerowasteshop.co.uk SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thezerowasteshop.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thezerowasteshop.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Zero Waste Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: