Tools & Wizards About Us

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

tradedirect.co.za

Corporate Gifts and Promotional Clothing with Branding

Page Load Speed

5 sec in total

First Response

289 ms

Resources Loaded

4.1 sec

Page Rendered

553 ms

About Website

Visit tradedirect.co.za now to see the best up-to-date Tradedirect content and also check out these interesting facts you probably never knew about tradedirect.co.za

Perkal offers 50000 unique corporate gifts and branded clothing in South Africa. Shop the perfect custom promotional product for your business now!

Visit tradedirect.co.za

Key Findings

We analyzed Tradedirect.co.za page load time and found that the first response time was 289 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

tradedirect.co.za performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value1,670 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.294

41/100

15%

TTI (Time to Interactive)

Value21.6 s

1/100

10%

Network Requests Diagram

tradedirect.co.za

289 ms

www.pgifts.co.za

262 ms

mgwoocommercebrands.css

34 ms

widget.css

33 ms

Scrollbar.min.css

36 ms

Our browser made a total of 284 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Tradedirect.co.za, 97% (276 requests) were made to Pgifts.co.za and 1% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (982 ms) relates to the external source Pgifts.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 904.4 kB (59%)

Content Size

1.5 MB

After Optimization

622.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Tradedirect.co.za main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 959.3 kB which makes up the majority of the site volume.

HTML Optimization

-94%

Potential reduce by 898.4 kB

  • Original 959.3 kB
  • After minification 453.0 kB
  • After compression 60.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 506.3 kB, which is 53% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 898.4 kB or 94% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 368.7 kB
  • After minification 368.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Tradedirect images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 592 B

  • Original 114.6 kB
  • After minification 114.6 kB
  • After compression 114.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 5.4 kB

  • Original 84.5 kB
  • After minification 84.5 kB
  • After compression 79.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tradedirect.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 93 (34%)

Requests Now

277

After Optimization

184

  • Images
  • JavaScript
  • CSS

The browser has sent 277 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tradedirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 41 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

tradedirect.co.za accessibility score

73

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

tradedirect.co.za best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

tradedirect.co.za SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tradedirect.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Tradedirect.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Tradedirect. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: