Access traffic.ch. Greater advertising impact with APG|SGA outdoor advertising

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value450 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

traffic.ch

297 ms

www.traffic.ch

560 ms

178 ms

gtm.js

71 ms

jquery.cookie.2.2.0.js

31 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Traffic.ch, 45% (37 requests) were made to Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org and 43% (35 requests) were made to Apgsga.ch. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org.

Content Size

23.7 MB

After Optimization

23.0 MB

In fact, the total size of Traffic.ch main page is 23.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 23.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 132.9 kB

Original 153.3 kB
After minification 113.8 kB
After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.5 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.9 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 560.6 kB

Original 23.5 MB
After minification 23.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traffic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 6 B

Original 2.4 kB
After minification 2.4 kB
After compression 2.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Now

After Optimization

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traffic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Image elements do not have [alt] attributes

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traffic.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Traffic.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Traffic. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: