Tools & Wizards About Us

Report Summary

  • 94

    Performance

    Renders faster than
    93% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

traffichub.ch

TrafficHub AG - Transparente und effiziente Online-Werbung in Echtzeit

Page Load Speed

1.2 sec in total

First Response

250 ms

Resources Loaded

826 ms

Page Rendered

159 ms

About Website

Welcome to traffichub.ch homepage info - get ready to check Traffic Hub best content right away, or after learning these important things about traffichub.ch

Die TrafficHub AG mit Hauptsitz in Zürich wurde im September 2012 gegründet und sieht sich als technologiefokussiertes Unternehmen. Mit der Swiss Programmatic Platform verfügt TrafficHub über die schw...

Visit traffichub.ch

Key Findings

We analyzed Traffichub.ch page load time and found that the first response time was 250 ms and then it took 985 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

traffichub.ch performance score

94

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value2.2 s

94/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.0 s

77/100

10%

Network Requests Diagram

traffichub.ch

250 ms

www.traffichub.com

160 ms

bootstrap.css

140 ms

lightbox.css

136 ms

traffichub.css

138 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Traffichub.ch, 85% (22 requests) were made to Traffichub.com and 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (278 ms) relates to the external source Traffichub.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.7 kB (18%)

Content Size

58.1 kB

After Optimization

47.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Traffichub.ch main page is 58.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 25.1 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 8.7 kB

  • Original 11.9 kB
  • After minification 9.9 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.7 kB or 73% of the original size.

Image Optimization

-8%

Potential reduce by 2.0 kB

  • Original 25.1 kB
  • After minification 23.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traffic Hub images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 8 (36%)

Requests Now

22

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traffic Hub. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

traffichub.ch accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

traffichub.ch best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

traffichub.ch SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traffichub.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Traffichub.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Traffic Hub. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: