Tools & Wizards About Us

Report Summary

  • 91

    Performance

    Renders faster than
    91% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

us-tobacconist.com

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Page Load Speed

4.3 sec in total

First Response

294 ms

Resources Loaded

3.9 sec

Page Rendered

198 ms

About Website

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Key Findings

We analyzed Us-tobacconist.com page load time and found that the first response time was 294 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

us-tobacconist.com performance score

91

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

86/100

25%

SI (Speed Index)

Value4.1 s

80/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.9 s

96/100

10%

Network Requests Diagram

us-tobacconist.com

294 ms

us-tobacconist.com

1513 ms

style_general.css

17 ms

functii.js

431 ms

linkedselect.js

393 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 93% of them (25 requests) were addressed to the original Us-tobacconist.com, 7% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Us-tobacconist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 31.9 kB (9%)

Content Size

355.9 kB

After Optimization

324.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Us-tobacconist.com main page is 355.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 247.1 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 17.4 kB

  • Original 22.9 kB
  • After minification 22.9 kB
  • After compression 5.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.4 kB or 76% of the original size.

Image Optimization

-2%

Potential reduce by 4.6 kB

  • Original 247.1 kB
  • After minification 242.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Us Tobacconist images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 8.2 kB

  • Original 80.2 kB
  • After minification 79.7 kB
  • After compression 72.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-30%

Potential reduce by 1.7 kB

  • Original 5.7 kB
  • After minification 5.7 kB
  • After compression 4.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Us-tobacconist.com needs all CSS files to be minified and compressed as it can save up to 1.7 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (24%)

Requests Now

25

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Us Tobacconist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

us-tobacconist.com accessibility score

55

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

us-tobacconist.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

us-tobacconist.com SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Us-tobacconist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Us-tobacconist.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Us Tobacconist. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: