Tools & Wizards About Us

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

vicks.com.au

Vicks Australia – Cough Medicine, Cold Medicine, Flu Relief & Allergy Medicine

Page Load Speed

7.8 sec in total

First Response

499 ms

Resources Loaded

7.2 sec

Page Rendered

128 ms

About Website

Click here to check amazing Vicks content for Australia. Otherwise, check out these important facts you probably never knew about vicks.com.au

Vicks Cough, Cold, and Flu products provide effective relief for cough, nasal congestion, sore throat, runny nose, fever, and related symptoms

Visit vicks.com.au

Key Findings

We analyzed Vicks.com.au page load time and found that the first response time was 499 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

vicks.com.au performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value9.2 s

32/100

10%

Network Requests Diagram

vicks.com.au

499 ms

vicks.com.au

1939 ms

en-au

942 ms

ba4aa639b4c2749f.css

2821 ms

polyfills-c67a75d1b6f99dc8.js

2330 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 90% of them (26 requests) were addressed to the original Vicks.com.au, 10% (3 requests) were made to Images.ctfassets.net. The less responsive or slowest element that took the longest time to load (3.6 sec) belongs to the original domain Vicks.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 208.7 kB (27%)

Content Size

778.7 kB

After Optimization

570.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Vicks.com.au main page is 778.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 480.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 85.2 kB

  • Original 105.3 kB
  • After minification 105.3 kB
  • After compression 20.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.2 kB or 81% of the original size.

Image Optimization

-9%

Potential reduce by 1.6 kB

  • Original 16.7 kB
  • After minification 15.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Vicks images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 121.9 kB

  • Original 480.9 kB
  • After minification 480.9 kB
  • After compression 359.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 121.9 kB or 25% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 175.8 kB
  • After minification 175.8 kB
  • After compression 175.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Vicks.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (71%)

Requests Now

21

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Vicks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

vicks.com.au accessibility score

100

Accessibility Issues

Best Practices

vicks.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

vicks.com.au SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Vicks.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Vicks.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Vicks. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: