Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

visitbritain.us

The Official Website For UK Tourism | VisitBritain

Page Load Speed

1.3 sec in total

First Response

296 ms

Resources Loaded

910 ms

Page Rendered

50 ms

About Website

Visit visitbritain.us now to see the best up-to-date Visit Britain content and also check out these interesting facts you probably never knew about visitbritain.us

Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.

Visit visitbritain.us

Key Findings

We analyzed Visitbritain.us page load time and found that the first response time was 296 ms and then it took 960 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

visitbritain.us performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,740 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

visitbritain.us

296 ms

268 ms

en

226 ms

en

111 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 25% of them (1 request) were addressed to the original Visitbritain.us, 75% (3 requests) were made to Visitbritain.com. The less responsive or slowest element that took the longest time to load (296 ms) belongs to the original domain Visitbritain.us.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.1 kB (3%)

Content Size

11.9 MB

After Optimization

11.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Visitbritain.us main page is 11.9 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 11.9 MB which makes up the majority of the site volume.

HTML Optimization

-31%

Potential reduce by 45 B

  • Original 145 B
  • After minification 143 B
  • After compression 100 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45 B or 31% of the original size.

Image Optimization

-3%

Potential reduce by 306.0 kB

  • Original 11.9 MB
  • After minification 11.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Visit Britain images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 8 B

  • Original 27.2 kB
  • After minification 27.2 kB
  • After compression 27.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Network Requests Diagram

Accessibility Review

visitbritain.us accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

visitbritain.us best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

visitbritain.us SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitbritain.us can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Visitbritain.us main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Visit Britain. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: