Tools & Wizards About Us

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

support.wwf.org.uk

Support WWF | Wildlife & Conservation Charity | WWF UK

Page Load Speed

2.9 sec in total

First Response

13 ms

Resources Loaded

1.7 sec

Page Rendered

1.1 sec

About Website

Click here to check amazing Support WWF content for United Kingdom. Otherwise, check out these important facts you probably never knew about support.wwf.org.uk

Support WWF today, a wildlife and nature conservation charity. Take action today and help WWF bring our world back to life.

Visit support.wwf.org.uk

Key Findings

We analyzed Support.wwf.org.uk page load time and found that the first response time was 13 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

support.wwf.org.uk performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

64/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value1,300 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.121

84/100

15%

TTI (Time to Interactive)

Value12.7 s

14/100

10%

Network Requests Diagram

support.wwf.org.uk

13 ms

support.wwf.org.uk

34 ms

f994040e22ec159cbb7f07c33f704fc0.js

65 ms

otSDKStub.js

86 ms

css_tEam9hMlaRIjdHCIp61EFKV2DqQBsflUPXtw5n8linY.css

331 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 86% of them (85 requests) were addressed to the original Support.wwf.org.uk, 4% (4 requests) were made to Unpkg.com and 3% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (871 ms) belongs to the original domain Support.wwf.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 292.6 kB (13%)

Content Size

2.3 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Support.wwf.org.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 95.2 kB

  • Original 109.1 kB
  • After minification 93.6 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.6 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.2 kB or 87% of the original size.

Image Optimization

-10%

Potential reduce by 183.2 kB

  • Original 1.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Support WWF images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.1 kB

  • Original 253.3 kB
  • After minification 250.1 kB
  • After compression 245.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 6.1 kB

  • Original 70.6 kB
  • After minification 70.6 kB
  • After compression 64.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Support.wwf.org.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 62 (70%)

Requests Now

89

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Support WWF. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 60 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

support.wwf.org.uk accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

support.wwf.org.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

support.wwf.org.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Support.wwf.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Support.wwf.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Support WWF. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: