Tools & Wizards About Us

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

what-the-shop.com

What the Shop - What the Shop est une solution dédiée au retail permettant de comprendre le consommateur et d'améliorer son expérience tout au long du...

Page Load Speed

6.4 sec in total

First Response

216 ms

Resources Loaded

2.5 sec

Page Rendered

3.7 sec

About Website

Welcome to what-the-shop.com homepage info - get ready to check What The Shop best content right away, or after learning these important things about what-the-shop.com

What the Shop est une solution dédiée au retail permettant de comprendre le consommateur et d'améliorer son expérience tout au long du parcours d'achat.

Visit what-the-shop.com

Key Findings

We analyzed What-the-shop.com page load time and found that the first response time was 216 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

what-the-shop.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

what-the-shop.com

216 ms

www.what-the-shop.com

548 ms

main.css

180 ms

js

56 ms

api.js

38 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 63% of them (38 requests) were addressed to the original What-the-shop.com, 18% (11 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (700 ms) belongs to the original domain What-the-shop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 111.8 kB (16%)

Content Size

705.5 kB

After Optimization

593.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of What-the-shop.com main page is 705.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 472.3 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 88.2 kB

  • Original 102.6 kB
  • After minification 76.2 kB
  • After compression 14.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.4 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 72.8 kB
  • After minification 72.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. What The Shop images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 23.0 kB

  • Original 472.3 kB
  • After minification 471.8 kB
  • After compression 449.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 559 B

  • Original 57.8 kB
  • After minification 57.8 kB
  • After compression 57.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. What-the-shop.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (77%)

Requests Now

47

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of What The Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

what-the-shop.com accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

what-the-shop.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

what-the-shop.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise What-the-shop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that What-the-shop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of What The Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: