Tools & Wizards About Us

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

xpressions.co.za

Advertising Design Marketing - Xpressions Advertising & Design

Page Load Speed

1.4 sec in total

First Response

324 ms

Resources Loaded

1 sec

Page Rendered

86 ms

About Website

Visit xpressions.co.za now to see the best up-to-date Xpressions content and also check out these interesting facts you probably never knew about xpressions.co.za

Advertising, Design and Marketing Agency in Durban, South Africa, headed up by Felicity Hayward.

Visit xpressions.co.za

Key Findings

We analyzed Xpressions.co.za page load time and found that the first response time was 324 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

xpressions.co.za performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.061

97/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

www.xpressions.co.za

324 ms

common.css

41 ms

squarespace-gallery-slideshow.css

26 ms

yahoo-dom-event.js

48 ms

connection_core-min.js

25 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 69% of them (22 requests) were addressed to the original Xpressions.co.za, 22% (7 requests) were made to Static1.1.sqspcdn.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (324 ms) belongs to the original domain Xpressions.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 274.0 kB (58%)

Content Size

471.4 kB

After Optimization

197.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Xpressions.co.za main page is 471.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 268.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 26.3 kB

  • Original 31.6 kB
  • After minification 27.7 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.3 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 60 B

  • Original 98.9 kB
  • After minification 98.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Xpressions images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 186.1 kB

  • Original 268.6 kB
  • After minification 232.0 kB
  • After compression 82.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 186.1 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 61.6 kB

  • Original 72.3 kB
  • After minification 59.0 kB
  • After compression 10.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Xpressions.co.za needs all CSS files to be minified and compressed as it can save up to 61.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (71%)

Requests Now

31

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Xpressions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

xpressions.co.za accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

xpressions.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

xpressions.co.za SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Xpressions.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Xpressions.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Xpressions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: