Tools & Wizards About Us

Report Summary

  • 92

    Performance

    Renders faster than
    92% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

yellowpagesmerchant.com

Yellow pages merchant : Business Directory for Local and Small Business

Page Load Speed

710 ms in total

First Response

110 ms

Resources Loaded

513 ms

Page Rendered

87 ms

About Website

Welcome to yellowpagesmerchant.com homepage info - get ready to check Yellow Pages Merchant best content right away, or after learning these important things about yellowpagesmerchant.com

Yellow pages merchant is a US based local business directory which is specially made to boost all types of local and small business. It is a directory by which any user can search local business oppor...

Visit yellowpagesmerchant.com

Key Findings

We analyzed Yellowpagesmerchant.com page load time and found that the first response time was 110 ms and then it took 600 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

yellowpagesmerchant.com performance score

92

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

85/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value2.7 s

97/100

10%

Network Requests Diagram

yellowpagesmerchant.com

110 ms

www.yellowpagesmerchant.com

115 ms

style.css

124 ms

jquery.min.js

25 ms

jquery.autocomplete.js

216 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that 89% of them (8 requests) were addressed to the original Yellowpagesmerchant.com, 11% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (216 ms) belongs to the original domain Yellowpagesmerchant.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 71.8 kB (40%)

Content Size

179.8 kB

After Optimization

108.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Yellowpagesmerchant.com main page is 179.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 146.8 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 5.2 kB

  • Original 7.1 kB
  • After minification 5.4 kB
  • After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.7 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.2 kB or 73% of the original size.

Image Optimization

-8%

Potential reduce by 1.9 kB

  • Original 23.0 kB
  • After minification 21.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Yellow Pages Merchant images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 64.2 kB

  • Original 146.8 kB
  • After minification 146.8 kB
  • After compression 82.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 64.2 kB or 44% of the original size.

CSS Optimization

-18%

Potential reduce by 530 B

  • Original 2.9 kB
  • After minification 2.9 kB
  • After compression 2.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Yellowpagesmerchant.com needs all CSS files to be minified and compressed as it can save up to 530 B or 18% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Yellow Pages Merchant. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

yellowpagesmerchant.com accessibility score

70

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

yellowpagesmerchant.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

yellowpagesmerchant.com SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Yellowpagesmerchant.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Yellowpagesmerchant.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Yellow Pages Merchant. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: