Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

zestcreative.in

360 Advertising | Branding and Advertising Agency in Pune

Page Load Speed

9.6 sec in total

First Response

467 ms

Resources Loaded

8.6 sec

Page Rendered

542 ms

About Website

Click here to check amazing Zestcreative content. Otherwise, check out these important facts you probably never knew about zestcreative.in

Zest Creative, a name that literally spells Creativity. Zest is one of the elite Advertising Agencies in Pune. We provide 360° Advertising & Branding solutions that help brands to thrive in real-time.

Visit zestcreative.in

Key Findings

We analyzed Zestcreative.in page load time and found that the first response time was 467 ms and then it took 9.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

zestcreative.in performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value17.8 s

0/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value590 ms

50/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

zestcreative.in

467 ms

zestcreative.in

943 ms

www.zestcreative.in

986 ms

css2

42 ms

css2

60 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 91% of them (126 requests) were addressed to the original Zestcreative.in, 2% (3 requests) were made to Fonts.googleapis.com and 2% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Zestcreative.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 125.6 kB (16%)

Content Size

771.1 kB

After Optimization

645.5 kB

In fact, the total size of Zestcreative.in main page is 771.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 371.1 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 69.3 kB

  • Original 77.5 kB
  • After minification 43.4 kB
  • After compression 8.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.1 kB, which is 44% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.3 kB or 89% of the original size.

Image Optimization

-24%

Potential reduce by 49.1 kB

  • Original 206.7 kB
  • After minification 157.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zestcreative needs image optimization as it can save up to 49.1 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 371.1 kB
  • After minification 371.1 kB
  • After compression 370.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 6.1 kB

  • Original 115.7 kB
  • After minification 115.7 kB
  • After compression 109.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zestcreative.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (29%)

Requests Now

125

After Optimization

89

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zestcreative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

zestcreative.in accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

zestcreative.in best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

zestcreative.in SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zestcreative.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zestcreative.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Zestcreative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: