Tools & Wizards About Us

Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 0

    Best Practices

  • 86

    SEO

    Google-friendlier than
    60% of websites

zip.marketing

Home - ZIP Marketing

Page Load Speed

7.2 sec in total

First Response

1.6 sec

Resources Loaded

5.4 sec

Page Rendered

233 ms

About Website

Click here to check amazing ZIP content. Otherwise, check out these important facts you probably never knew about zip.marketing

Your business grows when your content marketing engages customers. With ZIP’s content marketing system, you influence customers to trust you and buy from you! Isn’t it frustrating when your content ma...

Visit zip.marketing

Key Findings

We analyzed Zip.marketing page load time and found that the first response time was 1.6 sec and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

zip.marketing performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

96/100

10%

LCP (Largest Contentful Paint)

Value2.2 s

94/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.319

36/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

Network Requests Diagram

zip.marketing

1596 ms

siteground-optimizer-combined-css-37973aed330e117effc3c9c53b538e83.css

468 ms

magnific-popup.css

34 ms

css

42 ms

css

62 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 59% of them (22 requests) were addressed to the original Zip.marketing, 27% (10 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Zip.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.4 kB (40%)

Content Size

244.6 kB

After Optimization

147.2 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Zip.marketing main page is 244.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 99.3 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 69.6 kB

  • Original 84.9 kB
  • After minification 84.5 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.6 kB or 82% of the original size.

JavaScript Optimization

-12%

Potential reduce by 12.2 kB

  • Original 99.3 kB
  • After minification 99.3 kB
  • After compression 87.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.2 kB or 12% of the original size.

CSS Optimization

-26%

Potential reduce by 15.7 kB

  • Original 60.5 kB
  • After minification 60.5 kB
  • After compression 44.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zip.marketing needs all CSS files to be minified and compressed as it can save up to 15.7 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (88%)

Requests Now

26

After Optimization

3

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZIP. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

zip.marketing accessibility score

94

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

SEO Factors

zip.marketing SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zip.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zip.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of ZIP. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: