Access zip.marketing. Home

Report Summary

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

96/100

10%

LCP (Largest Contentful Paint)

Value2.2 s

94/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.319

36/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

zip.marketing

468 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Zip.marketing and no external sources were called. The less responsive or slowest element that took the longest time to load (468 ms) belongs to the original domain Zip.marketing.

Content Size

228.6 kB

After Optimization

168.5 kB

In fact, the total size of Zip.marketing main page is 228.6 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 130.2 kB which makes up the majority of the site volume.

HTML Optimization

-13%

Potential reduce by 23 B

Original 177 B
After minification 177 B
After compression 154 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23 B or 13% of the original size.

Image Optimization

-40%

Potential reduce by 52.4 kB

Original 130.2 kB
After minification 77.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ZIP needs image optimization as it can save up to 52.4 kB or 40% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-8%

Potential reduce by 7.6 kB

Original 98.2 kB
After minification 98.2 kB
After compression 90.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Issues

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Page is blocked from indexing

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zip.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Zip.marketing main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of ZIP. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: