Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

zolla.com

Магазин женской и мужской одежды и аксессуаров - Официальный интернет-магазин ZOLLA

Page Load Speed

5.4 sec in total

First Response

397 ms

Resources Loaded

4.9 sec

Page Rendered

87 ms

About Website

Welcome to zolla.com homepage info - get ready to check ZOLLA best content for Russia right away, or after learning these important things about zolla.com

Женская и мужская коллекция одежды ZOLLA. Доступные цены и отличное качество! Примерка перед покупкой.

Visit zolla.com

Key Findings

We analyzed Zolla.com page load time and found that the first response time was 397 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

zolla.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value33.5 s

0/100

25%

SI (Speed Index)

Value14.9 s

1/100

10%

TBT (Total Blocking Time)

Value3,180 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value31.7 s

0/100

10%

Network Requests Diagram

zolla.com

397 ms

zolla.com

771 ms

template_3a07e23ea03f9b4f8b7c1b85bf960dcd_v1.css

390 ms

svg-symbols.svg

754 ms

svg-symbols.svg

766 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 66% of them (37 requests) were addressed to the original Zolla.com, 5% (3 requests) were made to Top-fwz1.mail.ru and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Yastatic.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 522.7 kB (15%)

Content Size

3.5 MB

After Optimization

3.0 MB

In fact, the total size of Zolla.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 161.5 kB

  • Original 184.8 kB
  • After minification 139.3 kB
  • After compression 23.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.5 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 161.5 kB or 87% of the original size.

Image Optimization

-6%

Potential reduce by 141.3 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ZOLLA images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 164.3 kB

  • Original 825.1 kB
  • After minification 825.1 kB
  • After compression 660.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 164.3 kB or 20% of the original size.

CSS Optimization

-31%

Potential reduce by 55.6 kB

  • Original 177.6 kB
  • After minification 177.6 kB
  • After compression 122.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zolla.com needs all CSS files to be minified and compressed as it can save up to 55.6 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (63%)

Requests Now

49

After Optimization

18

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZOLLA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

zolla.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

zolla.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

zolla.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    RU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zolla.com can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that Zolla.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of ZOLLA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: