Tools & Wizards About Us

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

zoocomms.com

ZOO CommunicationsLondon creative marketing agency | Helping Hospitality brands thrive

Page Load Speed

2.7 sec in total

First Response

183 ms

Resources Loaded

2.1 sec

Page Rendered

396 ms

About Website

Click here to check amazing ZOO Comms content. Otherwise, check out these important facts you probably never knew about zoocomms.com

ZOO is a leading London creative marketing agency. Our brand, design & digital experts help hotel businesses thrive through crafted marketing solutions.

Visit zoocomms.com

Key Findings

We analyzed Zoocomms.com page load time and found that the first response time was 183 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

zoocomms.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value30.1 s

0/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value810 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.1 s

76/100

10%

Network Requests Diagram

zoocomms.com

183 ms

zoocomms.com

331 ms

jquery.min.js

31 ms

slick.css

82 ms

slick-theme.css

162 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 61% of them (31 requests) were addressed to the original Zoocomms.com, 10% (5 requests) were made to Pro.fontawesome.com and 8% (4 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (945 ms) belongs to the original domain Zoocomms.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 107.6 kB (4%)

Content Size

2.4 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zoocomms.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 27.7 kB

  • Original 36.5 kB
  • After minification 35.2 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.7 kB or 76% of the original size.

Image Optimization

-2%

Potential reduce by 45.5 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ZOO Comms images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 24.8 kB

  • Original 118.1 kB
  • After minification 118.0 kB
  • After compression 93.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 24.8 kB or 21% of the original size.

CSS Optimization

-16%

Potential reduce by 9.6 kB

  • Original 58.9 kB
  • After minification 58.8 kB
  • After compression 49.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zoocomms.com needs all CSS files to be minified and compressed as it can save up to 9.6 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (64%)

Requests Now

39

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZOO Comms. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

zoocomms.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

zoocomms.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

zoocomms.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zoocomms.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zoocomms.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of ZOO Comms. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: