Tools & Wizards About Us
au.boohoo.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

au.boohoo.com

boohoo AU | Womens and Mens Clothes | Shop Online Fashion

Page Load Speed

2.7 sec in total

First Response

365 ms

Resources Loaded

2 sec

Page Rendered

348 ms

au.boohoo.com screenshot

About Website

Visit au.boohoo.com now to see the best up-to-date AU Boohoo content for Japan and also check out these interesting facts you probably never knew about au.boohoo.com

Shop boohoo's range of womens and mens clothing for the latest fashion trends you can totally do your thing in, with 100s of new styles landing every day!

Visit au.boohoo.com

Key Findings

We analyzed Au.boohoo.com page load time and found that the first response time was 365 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

au.boohoo.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value1,020 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

au.boohoo.com

365 ms

exponea.min.js

686 ms

modifications.min.js

406 ms

gtm.js

84 ms

common-critical-boohoo.css

101 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 36% of them (21 requests) were addressed to the original Au.boohoo.com, 47% (28 requests) were made to Media.boohoo.com and 5% (3 requests) were made to Api.email.debenhams.co.uk. The less responsive or slowest element that took the longest time to load (686 ms) relates to the external source Api.email.debenhams.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 455.2 kB (17%)

Content Size

2.7 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Au.boohoo.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 429.7 kB

  • Original 485.7 kB
  • After minification 485.0 kB
  • After compression 56.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 429.7 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 2.5 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AU Boohoo images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 7.4 kB

  • Original 136.9 kB
  • After minification 136.8 kB
  • After compression 129.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 15.6 kB

  • Original 60.1 kB
  • After minification 60.0 kB
  • After compression 44.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Au.boohoo.com needs all CSS files to be minified and compressed as it can save up to 15.6 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (29%)

Requests Now

52

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AU Boohoo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

au.boohoo.com

au.boohoo.com

365 ms

exponea.min.js

exponea.min.js

686 ms

modifications.min.js

modifications.min.js

406 ms

gtm.js

gtm.js

84 ms

common-critical-boohoo.css

common-critical-boohoo.css

101 ms

app_sfra_boohoo.js

app_sfra_boohoo.js

60 ms

lsg4ghs.css

lsg4ghs.css

49 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

69 ms

dwac-21.7.js

dwac-21.7.js

77 ms

gretel.min.js

gretel.min.js

18 ms

applepay.js

applepay.js

123 ms

YD6X2-9YV2D-ZNH4Q-GYSD8-XUY5U

YD6X2-9YV2D-ZNH4Q-GYSD8-XUY5U

40 ms

CATEGORYCAROUSEL_AUS_PLUS_7

CATEGORYCAROUSEL_AUS_PLUS_7

92 ms

p.css

p.css

41 ms

CATEGORYCAROUSEL_AUS_ATHLEISURE

CATEGORYCAROUSEL_AUS_ATHLEISURE

78 ms

CATEGORYCAROUSEL_AUS_BLAZERS_3

CATEGORYCAROUSEL_AUS_BLAZERS_3

77 ms

CATEGORYCAROUSEL_AUS_TSHIRTS

CATEGORYCAROUSEL_AUS_TSHIRTS

78 ms

MENUIMAGE_SALE_DESKTOP

MENUIMAGE_SALE_DESKTOP

76 ms

MENUIMAGE_NEWIN_DESKTOP

MENUIMAGE_NEWIN_DESKTOP

83 ms

MENUIMAGE_ALLCLOTHING_DESKTOP

MENUIMAGE_ALLCLOTHING_DESKTOP

79 ms

MENUIMAGE_DRESSES_DESKTOP

MENUIMAGE_DRESSES_DESKTOP

79 ms

MENUIMAGE_TOPS_DESKTOP

MENUIMAGE_TOPS_DESKTOP

78 ms

MENUIMAGE_SHOPBYFIT_DESKTOP

MENUIMAGE_SHOPBYFIT_DESKTOP

82 ms

MENUIMAGE_SHOESANDACCS_DESKTOP

MENUIMAGE_SHOESANDACCS_DESKTOP

86 ms

290524_AUS_MENSMOBCAROUSEL_NEWIN

290524_AUS_MENSMOBCAROUSEL_NEWIN

86 ms

290524_AUS_MENSMOBCAROUSEL_DENIM

290524_AUS_MENSMOBCAROUSEL_DENIM

93 ms

290524_AUS_MENSMOBCAROUSEL_TRACKSUITS

290524_AUS_MENSMOBCAROUSEL_TRACKSUITS

92 ms

290524_AUS_MENSMOBCAROUSEL_OUTERWEAR

290524_AUS_MENSMOBCAROUSEL_OUTERWEAR

116 ms

270824_PROMO_40OFF_AUS_DESK

270824_PROMO_40OFF_AUS_DESK

175 ms

190824_DELIVERYBANNER_AUS_DESK

190824_DELIVERYBANNER_AUS_DESK

149 ms

CATEGORYCAROUSEL_AUS_PLUS_7

CATEGORYCAROUSEL_AUS_PLUS_7

107 ms

CATEGORYCAROUSEL_AUS_ATHLEISURE

CATEGORYCAROUSEL_AUS_ATHLEISURE

113 ms

CATEGORYCAROUSEL_AUS_BLAZERS_3

CATEGORYCAROUSEL_AUS_BLAZERS_3

113 ms

CATEGORYCAROUSEL_AUS_TSHIRTS

CATEGORYCAROUSEL_AUS_TSHIRTS

185 ms

BH_260824_SPLASH_AUS_02_DSK

BH_260824_SPLASH_AUS_02_DSK

189 ms

BH_260824_SPLASH_AUS_11_DSK

BH_260824_SPLASH_AUS_11_DSK

190 ms

BH_260824_SPLASH_UK_10_DESK

BH_260824_SPLASH_UK_10_DESK

188 ms

BH_260824_SPLASH_UK_15_DESK

BH_260824_SPLASH_UK_15_DESK

189 ms

2908_TRANS_MENSWEAR_AUS_960x650

2908_TRANS_MENSWEAR_AUS_960x650

188 ms

APPSTORE_ICON_140x44_2_ENG

APPSTORE_ICON_140x44_2_ENG

215 ms

APPSTORE_ICON_140x44_ENG

APPSTORE_ICON_140x44_ENG

212 ms

google-play.jpg

google-play.jpg

102 ms

app-store.jpg

app-store.jpg

104 ms

aus_payment_fooer_strip_mob_2111.svg

aus_payment_fooer_strip_mob_2111.svg

102 ms

aus_payment_fooer_strip_desk_2111.svg

aus_payment_fooer_strip_desk_2111.svg

211 ms

sprite-common.svg

sprite-common.svg

47 ms

config.json

config.json

115 ms

Lato-Regular.woff

Lato-Regular.woff

117 ms

Lato-Medium.woff

Lato-Medium.woff

117 ms

Lato-Light.woff

Lato-Light.woff

119 ms

Lato-Semibold.woff

Lato-Semibold.woff

116 ms

Lato-Bold.woff

Lato-Bold.woff

158 ms

Lato-Black.woff

Lato-Black.woff

304 ms

script.js

script.js

98 ms

modifications.min.js

modifications.min.js

102 ms

common-boohoo.css

common-boohoo.css

119 ms

AU.svg

AU.svg

26 ms

hp-boohoo.css

hp-boohoo.css

45 ms

legacy-boohoo.css

legacy-boohoo.css

71 ms

Accessibility Review

au.boohoo.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

au.boohoo.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

au.boohoo.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Au.boohoo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Au.boohoo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

au.boohoo.com

Open Graph description is not detected on the main page of AU Boohoo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: