Tools & Wizards About Us
babybusiness.com.au screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

babybusiness.com.au

Baby Business | Bulk Billing | Breastfeeding & Early Parenting Support

Page Load Speed

16.1 sec in total

First Response

908 ms

Resources Loaded

14.3 sec

Page Rendered

846 ms

babybusiness.com.au screenshot

About Website

Welcome to babybusiness.com.au homepage info - get ready to check Baby Business best content for India right away, or after learning these important things about babybusiness.com.au

Preparation for parenting. Breastfeeding help. Early parenting support. Bottle-feeding guidance. Settling techniques & sleep advice.

Visit babybusiness.com.au

Key Findings

We analyzed Babybusiness.com.au page load time and found that the first response time was 908 ms and then it took 15.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

babybusiness.com.au performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value28.1 s

0/100

25%

SI (Speed Index)

Value28.0 s

0/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.076

95/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

babybusiness.com.au

908 ms

babybusiness.com.au

10107 ms

js

70 ms

menu-image.css

419 ms

dashicons.min.css

633 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 58% of them (48 requests) were addressed to the original Babybusiness.com.au, 34% (28 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Cdn.trustindex.io. The less responsive or slowest element that took the longest time to load (10.1 sec) belongs to the original domain Babybusiness.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 819.3 kB (18%)

Content Size

4.6 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babybusiness.com.au main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 243.6 kB

  • Original 288.8 kB
  • After minification 285.4 kB
  • After compression 45.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 243.6 kB or 84% of the original size.

Image Optimization

-15%

Potential reduce by 574.4 kB

  • Original 3.9 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Baby Business needs image optimization as it can save up to 574.4 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 997 B

  • Original 414.0 kB
  • After minification 414.0 kB
  • After compression 413.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 318 B

  • Original 75.1 kB
  • After minification 75.1 kB
  • After compression 74.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babybusiness.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 27 (60%)

Requests Now

45

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baby Business. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

babybusiness.com.au

babybusiness.com.au

908 ms

babybusiness.com.au

babybusiness.com.au

10107 ms

js

js

70 ms

menu-image.css

menu-image.css

419 ms

dashicons.min.css

dashicons.min.css

633 ms

woocommerce-layout.css

woocommerce-layout.css

637 ms

woocommerce.css

woocommerce.css

639 ms

front.min.css

front.min.css

645 ms

frontend-gtag.min.js

frontend-gtag.min.js

639 ms

jquery.min.js

jquery.min.js

843 ms

jquery-migrate.min.js

jquery-migrate.min.js

853 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

856 ms

js.cookie.min.js

js.cookie.min.js

855 ms

woocommerce.min.js

woocommerce.min.js

856 ms

ie-compat.min.js

ie-compat.min.js

856 ms

wc-blocks.css

wc-blocks.css

861 ms

trustindex-google-widget.css

trustindex-google-widget.css

864 ms

loader.js

loader.js

46 ms

sourcebuster.min.js

sourcebuster.min.js

866 ms

order-attribution.min.js

order-attribution.min.js

864 ms

front.min.js

front.min.js

1080 ms

scripts.min.js

scripts.min.js

1513 ms

smoothscroll.js

smoothscroll.js

1072 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

1074 ms

api.js

api.js

47 ms

recaptcha.js

recaptcha.js

1074 ms

frontend-bundle.min.js

frontend-bundle.min.js

1077 ms

common.js

common.js

1282 ms

motion-effects.js

motion-effects.js

1504 ms

hotjar-2178229.js

hotjar-2178229.js

189 ms

BBNoBorderLogo.png

BBNoBorderLogo.png

1240 ms

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iconfinder_facebook_circle_black_107153-2-24x24.png

614 ms

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611 ms

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2131 ms

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1458 ms

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1881 ms

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1460 ms

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1466 ms

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1663 ms

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1673 ms

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1877 ms

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stars.png

1883 ms

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1798 ms

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26 ms

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33 ms

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34 ms

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1854 ms

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2042 ms

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49 ms

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222 ms

Accessibility Review

babybusiness.com.au accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

babybusiness.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

babybusiness.com.au SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babybusiness.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babybusiness.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

babybusiness.com.au

Open Graph data is detected on the main page of Baby Business. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: