Tools & Wizards About Us
babyland.com.sg screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

babyland.com.sg

Baby Land - Baby Fair 2024 – One Stop Shopping for Mother & Baby Essentials - Home

Page Load Speed

12.9 sec in total

First Response

54 ms

Resources Loaded

12.1 sec

Page Rendered

704 ms

babyland.com.sg screenshot

About Website

Click here to check amazing Baby Land content for Singapore. Otherwise, check out these important facts you probably never knew about babyland.com.sg

BIGGEST Online Store with the Best offers voted by mummies in Singapore everything under one roof with massive variety of brands + awesome deals up to 95% off!

Visit babyland.com.sg

Key Findings

We analyzed Babyland.com.sg page load time and found that the first response time was 54 ms and then it took 12.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

babyland.com.sg performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value24.1 s

0/100

25%

SI (Speed Index)

Value24.6 s

0/100

10%

TBT (Total Blocking Time)

Value840 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.103

89/100

15%

TTI (Time to Interactive)

Value35.0 s

0/100

10%

Network Requests Diagram

babyland.com.sg

54 ms

babyland.com.sg

4349 ms

gtm.js

116 ms

css2

63 ms

css2

83 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 75% of them (110 requests) were addressed to the original Babyland.com.sg, 3% (5 requests) were made to Cdnjs.cloudflare.com and 3% (4 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (8.1 sec) belongs to the original domain Babyland.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (25%)

Content Size

6.9 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babyland.com.sg main page is 6.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.0 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 323.5 kB

  • Original 354.9 kB
  • After minification 236.5 kB
  • After compression 31.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 118.4 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 323.5 kB or 91% of the original size.

Image Optimization

-22%

Potential reduce by 1.3 MB

  • Original 6.0 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Baby Land needs image optimization as it can save up to 1.3 MB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-22%

Potential reduce by 114.3 kB

  • Original 522.4 kB
  • After minification 522.4 kB
  • After compression 408.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 114.3 kB or 22% of the original size.

CSS Optimization

-21%

Potential reduce by 24.7 kB

  • Original 120.1 kB
  • After minification 111.8 kB
  • After compression 95.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babyland.com.sg needs all CSS files to be minified and compressed as it can save up to 24.7 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 79 (56%)

Requests Now

140

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 140 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baby Land. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 29 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

babyland.com.sg

babyland.com.sg

54 ms

babyland.com.sg

babyland.com.sg

4349 ms

gtm.js

gtm.js

116 ms

css2

css2

63 ms

css2

css2

83 ms

jquery.min.js

jquery.min.js

49 ms

platform.js

platform.js

62 ms

bootstrap.min.css

bootstrap.min.css

59 ms

all.min.css

all.min.css

63 ms

jquery-2.2.4.min.js

jquery-2.2.4.min.js

57 ms

infiniteslidev2.js

infiniteslidev2.js

305 ms

bootstrap.min.js

bootstrap.min.js

62 ms

simple-line-icons.css

simple-line-icons.css

73 ms

jquery.modal.min.css

jquery.modal.min.css

78 ms

jquery.modal.min.js

jquery.modal.min.js

114 ms

sc_bootstrap.css

sc_bootstrap.css

69 ms

common.css

common.css

56 ms

template_2.css

template_2.css

799 ms

template.css

template.css

8051 ms

bl_template.css

bl_template.css

1282 ms

product_group.css

product_group.css

1639 ms

animate.min.css

animate.min.css

315 ms

font-awesome.min.css

font-awesome.min.css

68 ms

css

css

112 ms

amaran.min.css

amaran.min.css

317 ms

mm_mobile.css

mm_mobile.css

355 ms

owl.carousel.css

owl.carousel.css

369 ms

owl.carousel.min.css

owl.carousel.min.css

381 ms

owl.theme.default.min.css

owl.theme.default.min.css

395 ms

owl.theme.css

owl.theme.css

412 ms

remodal.css

remodal.css

426 ms

remodal-default-theme.css

remodal-default-theme.css

442 ms

smoothDivScroll.css

smoothDivScroll.css

463 ms

jquery-ui.css

jquery-ui.css

476 ms

colorbox.css

colorbox.css

492 ms

responsive-menu.css.php

responsive-menu.css.php

1237 ms

style.min.css

style.min.css

812 ms

jquery.min.js

jquery.min.js

832 ms

jquery-noconflict.js

jquery-noconflict.js

849 ms

jquery-migrate.min.js

jquery-migrate.min.js

860 ms

caption.js

caption.js

874 ms

jfbconnect.js

jfbconnect.js

898 ms

jq-bootstrap-1.8.3.js

jq-bootstrap-1.8.3.js

937 ms

owl.carousel_new.js

owl.carousel_new.js

958 ms

remodal.js

remodal.js

975 ms

countdown-timer.js

countdown-timer.js

997 ms

template.js

template.js

2216 ms

product.js

product.js

2220 ms

jquery.cbpFWSlider.js

jquery.cbpFWSlider.js

1291 ms

jquery.validate.min.js

jquery.validate.min.js

43 ms

qr_packed.js

qr_packed.js

67 ms

jquery.amaran.js

jquery.amaran.js

1258 ms

jquery.marquee.min.js

jquery.marquee.min.js

1272 ms

jquery-ui-1.10.3.custom.min.js

jquery-ui-1.10.3.custom.min.js

1282 ms

jquery.kinetic.min.js

jquery.kinetic.min.js

1290 ms

js

js

62 ms

destination

destination

150 ms

analytics.js

analytics.js

20 ms

ecommerce.js

ecommerce.js

10 ms

collect

collect

13 ms

collect

collect

10 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

1055 ms

jquery.smoothdivscroll-1.3-min.js

jquery.smoothdivscroll-1.3-min.js

1071 ms

41 ms

jquery-ui.js

jquery-ui.js

1099 ms

grouploop-1.0.0.min.js

grouploop-1.0.0.min.js

1109 ms

jquery.colorbox.js

jquery.colorbox.js

1114 ms

responsive-menu.js

responsive-menu.js

1117 ms

29 ms

icons.css

icons.css

705 ms

email-decode.min.js

email-decode.min.js

5 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

55 ms

bl_logo.png

bl_logo.png

88 ms

Temp-Main-Visual-800x300-mob--cb081c7373209c2f75085b1376e2de9c.jpg

Temp-Main-Visual-800x300-mob--cb081c7373209c2f75085b1376e2de9c.jpg

83 ms

BBL-AIA-Homepage-Mobile-banner-R1-526b1a65ce29e6300fc9df76c8c8dd6c.jpg

BBL-AIA-Homepage-Mobile-banner-R1-526b1a65ce29e6300fc9df76c8c8dd6c.jpg

84 ms

Temp-Main-Visual-1140x300-web--cb081c7373209c2f75085b1376e2de9c.jpg

Temp-Main-Visual-1140x300-web--cb081c7373209c2f75085b1376e2de9c.jpg

84 ms

BBL-AIA-Homepage-banner-R1-526b1a65ce29e6300fc9df76c8c8dd6c.jpg

BBL-AIA-Homepage-banner-R1-526b1a65ce29e6300fc9df76c8c8dd6c.jpg

86 ms

po_landing_deals_w-min.png

po_landing_deals_w-min.png

86 ms

po_landing_deals_m-min.png

po_landing_deals_m-min.png

89 ms

Heres_why_we_are_so_awesome_web.jpg

Heres_why_we_are_so_awesome_web.jpg

88 ms

Heres_why_we_are_so_awesome_mob.jpg

Heres_why_we_are_so_awesome_mob.jpg

89 ms

Free_Cash_&_Goodies.jpg

Free_Cash_&_Goodies.jpg

93 ms

Super_Shocking_Deals.jpg

Super_Shocking_Deals.jpg

90 ms

Premium_Brands.jpg

Premium_Brands.jpg

92 ms

Incredible_Earlybird_Sale.jpg

Incredible_Earlybird_Sale.jpg

96 ms

Super_perks_for_you_web.jpg

Super_perks_for_you_web.jpg

93 ms

Super_perks_for_you_mobile.jpg

Super_perks_for_you_mobile.jpg

95 ms

pregnancy-goodie-bag.jpg

pregnancy-goodie-bag.jpg

105 ms

instant_cash_rebate.jpeg

instant_cash_rebate.jpeg

93 ms

download_brochure.jpeg

download_brochure.jpeg

94 ms

1.ergobaby.jpg

1.ergobaby.jpg

96 ms

2.haenim.jpg

2.haenim.jpg

97 ms

3.Palette_box.jpg

3.Palette_box.jpg

97 ms

4.spectra.jpg

4.spectra.jpg

98 ms

5.hamilton.jpg

5.hamilton.jpg

105 ms

6.pigeon.jpg

6.pigeon.jpg

106 ms

7.medela.jpg

7.medela.jpg

106 ms

8.joie.jpg

8.joie.jpg

107 ms

9.dr_browns.jpg

9.dr_browns.jpg

106 ms

10.bonbijou.jpg

10.bonbijou.jpg

108 ms

11.Kinderkraft.jpg

11.Kinderkraft.jpg

107 ms

12.babylove.jpg

12.babylove.jpg

150 ms

13.combi.jpg

13.combi.jpg

109 ms

14.little_wiwa.jpg

14.little_wiwa.jpg

147 ms

15.babyzen.jpg

15.babyzen.jpg

108 ms

16.Homie.jpg

16.Homie.jpg

147 ms

17.Samu-Giken.jpg

17.Samu-Giken.jpg

148 ms

sdk.js

sdk.js

81 ms

18.picket_and_rail.jpg

18.picket_and_rail.jpg

144 ms

embed

embed

203 ms

19.Emmanuel.jpg

19.Emmanuel.jpg

69 ms

20.bebear.jpg

20.bebear.jpg

68 ms

21.SWS28.jpg

21.SWS28.jpg

70 ms

Baby-Clothing.png

Baby-Clothing.png

67 ms

baby-safety.png

baby-safety.png

67 ms

baby-weaning-&-feeding.png

baby-weaning-&-feeding.png

97 ms

bath-&-babycare.png

bath-&-babycare.png

66 ms

Diapering.png

Diapering.png

66 ms

healthy.png

healthy.png

95 ms

Nursery.png

Nursery.png

93 ms

on-the-go.png

on-the-go.png

92 ms

Organic-product.png

Organic-product.png

92 ms

pregnancy.png

pregnancy.png

91 ms

toys,-clothes,-book-copy.png

toys,-clothes,-book-copy.png

91 ms

searchicon.png

searchicon.png

96 ms

cart_ico.png

cart_ico.png

89 ms

personal_ico.png

personal_ico.png

87 ms

direction.png

direction.png

88 ms

fbevents.js

fbevents.js

11 ms

Helvetica.ttf

Helvetica.ttf

840 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

49 ms

OpenSans-Regular.ttf

OpenSans-Regular.ttf

831 ms

notification.png

notification.png

83 ms

sdk.js

sdk.js

39 ms

63 ms

351719518553173

351719518553173

172 ms

28 ms

fa-brands-400.woff

fa-brands-400.woff

18 ms

91 ms

js

js

83 ms

downArrow.png

downArrow.png

32 ms

overlay.png

overlay.png

35 ms

search.js

search.js

3 ms

geometry.js

geometry.js

6 ms

main.js

main.js

25 ms

babyland.com.sg

babyland.com.sg

1819 ms

babyland.com.sg

babyland.com.sg

1855 ms

Accessibility Review

babyland.com.sg accessibility score

67

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

babyland.com.sg best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

babyland.com.sg SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babyland.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babyland.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

babyland.com.sg

Open Graph data is detected on the main page of Baby Land. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: