Tools & Wizards About Us
babymel.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

babymel.co.uk

Award-Winning Baby Changing Bags – Babymel® London

Page Load Speed

3.7 sec in total

First Response

249 ms

Resources Loaded

2.9 sec

Page Rendered

543 ms

babymel.co.uk screenshot

About Website

Click here to check amazing Babymel content. Otherwise, check out these important facts you probably never knew about babymel.co.uk

Babymel offers a stylish range of baby changing bags and kids bags with unrivalled function and features, all designed exclusively for Babymel from our London HQ. Shop our full collection, including e...

Visit babymel.co.uk

Key Findings

We analyzed Babymel.co.uk page load time and found that the first response time was 249 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

babymel.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,900 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.056

98/100

15%

TTI (Time to Interactive)

Value20.9 s

2/100

10%

Network Requests Diagram

babymel.co.uk

249 ms

babymel.com

803 ms

css-vars-ponyfill@2

41 ms

preloads.js

169 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

149 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Babymel.co.uk, 58% (43 requests) were made to Babymel.com and 11% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Babymel.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.1 kB (14%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babymel.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 944.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 219.2 kB

  • Original 270.2 kB
  • After minification 258.7 kB
  • After compression 51.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 219.2 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 2.1 kB

  • Original 944.3 kB
  • After minification 942.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Babymel images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 17.7 kB

  • Original 498.3 kB
  • After minification 498.3 kB
  • After compression 480.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 89 B

  • Original 29.7 kB
  • After minification 29.7 kB
  • After compression 29.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babymel.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 52 (74%)

Requests Now

70

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Babymel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

babymel.co.uk

babymel.co.uk

249 ms

babymel.com

babymel.com

803 ms

css-vars-ponyfill@2

css-vars-ponyfill@2

41 ms

preloads.js

preloads.js

169 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

149 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

66 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

53 ms

theme.css

theme.css

53 ms

lazysizes.min.js

lazysizes.min.js

141 ms

vendor.min.js

vendor.min.js

203 ms

custom.js

custom.js

187 ms

libs.min.js

libs.min.js

186 ms

theme.js

theme.js

202 ms

weglot.min.js

weglot.min.js

63 ms

js

js

203 ms

prdly.js

prdly.js

185 ms

klaviyo.js

klaviyo.js

223 ms

preorder.min.js

preorder.min.js

224 ms

consentmo_cookie_consent.js

consentmo_cookie_consent.js

256 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

184 ms

gtm.js

gtm.js

163 ms

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

115 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

154 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

151 ms

AYxkPOxGw5qUAAAAAElFTkSuQmCC

AYxkPOxGw5qUAAAAAElFTkSuQmCC

48 ms

BABYMEL_LOGO_23_Padding_180x.jpg

BABYMEL_LOGO_23_Padding_180x.jpg

89 ms

Wet_Bag_Leopard_MB_1x1.jpg

Wet_Bag_Leopard_MB_1x1.jpg

128 ms

Wet_Bag_Leopard_DT_1x1.jpg

Wet_Bag_Leopard_DT_1x1.jpg

330 ms

Lennox_Oat_MB_1x1.jpg

Lennox_Oat_MB_1x1.jpg

127 ms

ROBYN_BLACK_mb_fbe8ab55-b120-4f00-a933-a92e36b3198b_1x1.jpg

ROBYN_BLACK_mb_fbe8ab55-b120-4f00-a933-a92e36b3198b_1x1.jpg

208 ms

LennoxOat_0001_089A5246_1x1.jpg

LennoxOat_0001_089A5246_1x1.jpg

306 ms

0020__MG_6039_1x1.jpg

0020__MG_6039_1x1.jpg

324 ms

0003_wetbagleopard4_1x1.jpg

0003_wetbagleopard4_1x1.jpg

788 ms

0014__MG_6254_304c2486-0567-4da3-96c4-bd23fb8ff2ea_1x1.jpg

0014__MG_6254_304c2486-0567-4da3-96c4-bd23fb8ff2ea_1x1.jpg

358 ms

2785235da77547588bee0fafed5ae2e7.thumbnail.0000000000_400x.jpg

2785235da77547588bee0fafed5ae2e7.thumbnail.0000000000_400x.jpg

271 ms

7a350ac906454370b6af2c75c70ff331.thumbnail.0000000000_400x.jpg

7a350ac906454370b6af2c75c70ff331.thumbnail.0000000000_400x.jpg

368 ms

d613af6a9a0b4c03bf206e47e8388779.thumbnail.0000000000_400x.jpg

d613af6a9a0b4c03bf206e47e8388779.thumbnail.0000000000_400x.jpg

390 ms

097a7e42998b4a24905bb934a4e1a671.thumbnail.0000000000_400x.jpg

097a7e42998b4a24905bb934a4e1a671.thumbnail.0000000000_400x.jpg

383 ms

7d62241366d644299a665b05211fbee2.thumbnail.0000000000_400x.jpg

7d62241366d644299a665b05211fbee2.thumbnail.0000000000_400x.jpg

788 ms

ee07b548e1594cfe92036c2c565d17b0.thumbnail.0000000000_400x.jpg

ee07b548e1594cfe92036c2c565d17b0.thumbnail.0000000000_400x.jpg

422 ms

ffadbff7aa93445487332cf12c37915a.thumbnail.0000000000_400x.jpg

ffadbff7aa93445487332cf12c37915a.thumbnail.0000000000_400x.jpg

428 ms

a027d0035f544f28a4d07e7e283c59a1.thumbnail.0000000000_400x.jpg

a027d0035f544f28a4d07e7e283c59a1.thumbnail.0000000000_400x.jpg

483 ms

5ddc8f86d72f493fa6aed51b7bf19958.thumbnail.0000000000_400x.jpg

5ddc8f86d72f493fa6aed51b7bf19958.thumbnail.0000000000_400x.jpg

449 ms

4e9302bdf0fc4d96a85221e46906395c.thumbnail.0000000000_400x.jpg

4e9302bdf0fc4d96a85221e46906395c.thumbnail.0000000000_400x.jpg

487 ms

7980e812b69c4f93848eb71fd9496e06.thumbnail.0000000000_400x.jpg

7980e812b69c4f93848eb71fd9496e06.thumbnail.0000000000_400x.jpg

507 ms

going_green_page_header_image_v2_1x1.jpg

going_green_page_header_image_v2_1x1.jpg

787 ms

homepage_trustpilot_testimonial_fd974922-70a1-4fe1-9ad7-9c21630873fd_300x.png

homepage_trustpilot_testimonial_fd974922-70a1-4fe1-9ad7-9c21630873fd_300x.png

515 ms

hospital_blog_feature_image_1x1.jpg

hospital_blog_feature_image_1x1.jpg

598 ms

feature_image_pregnancy_1_1x1.jpg

feature_image_pregnancy_1_1x1.jpg

560 ms

baby_shower_feature_image_1x1.jpg

baby_shower_feature_image_1x1.jpg

581 ms

Screenshot_2023-02-07_at_16.25.50_1x1.png

Screenshot_2023-02-07_at_16.25.50_1x1.png

1070 ms

Wet_Bag_Leopard_DT_1800x.jpg

Wet_Bag_Leopard_DT_1800x.jpg

742 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

53 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

51 ms

runtime.4e20dd27dc64c409ecdc.js

runtime.4e20dd27dc64c409ecdc.js

29 ms

sharedUtils.e8c90ec039ff40fd1c44.js

sharedUtils.e8c90ec039ff40fd1c44.js

42 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

46 ms

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

48 ms

vendors~signup_forms.87a8144324ad4ca548d7.js

vendors~signup_forms.87a8144324ad4ca548d7.js

53 ms

default~signup_forms~onsite-triggering.88e27c46b11194aaa904.js

default~signup_forms~onsite-triggering.88e27c46b11194aaa904.js

52 ms

signup_forms.14aea6243661fa58c6fa.js

signup_forms.14aea6243661fa58c6fa.js

45 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

49 ms

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

47 ms

post_identification_sync.c5dae2f7c178db9c5303.js

post_identification_sync.c5dae2f7c178db9c5303.js

47 ms

theme.css

theme.css

508 ms

header.min.js

header.min.js

31 ms

babymel-store.myshopify.com.js

babymel-store.myshopify.com.js

36 ms

tp.widget.sync.bootstrap.min.js

tp.widget.sync.bootstrap.min.js

31 ms

signupForm_cmdev.js

signupForm_cmdev.js

40 ms

gdpr_cookie_consent.min.js

gdpr_cookie_consent.min.js

598 ms

tiktok-a3d4d9d04e40820a606c7af68ff74237.js

tiktok-a3d4d9d04e40820a606c7af68ff74237.js

214 ms

babymel-store.myshopify.com-1708610483639.js

babymel-store.myshopify.com-1708610483639.js

299 ms

instafeed-601ed8a1e0a44687ea29647fb576eec6.js

instafeed-601ed8a1e0a44687ea29647fb576eec6.js

321 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

3 ms

Accessibility Review

babymel.co.uk accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

babymel.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

babymel.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babymel.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babymel.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

babymel.co.uk

Open Graph data is detected on the main page of Babymel. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: