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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

baldwin.co

BLDWN American Fashion Apparel - Men's and Women's Designer Clothing

Page Load Speed

2.1 sec in total

First Response

66 ms

Resources Loaded

1.5 sec

Page Rendered

527 ms

baldwin.co screenshot

About Website

Welcome to baldwin.co homepage info - get ready to check Baldwin best content for United States right away, or after learning these important things about baldwin.co

A Modern Approach to American Fashion. Shop The Latest Collection of Everyday Essentials For Men & Women. Designed in Los Angeles. New Arrivals Every Month. Free U.S. Shipping & Returns.

Visit baldwin.co

Key Findings

We analyzed Baldwin.co page load time and found that the first response time was 66 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

baldwin.co performance score

0

Network Requests Diagram

baldwin.co

66 ms

analytics.js

29 ms

wp-emoji-release.min.js

15 ms

smart-coupon.css

29 ms

styles.css

30 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 89% of them (77 requests) were addressed to the original Baldwin.co, 6% (5 requests) were made to Google-analytics.com and 1% (1 request) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (698 ms) belongs to the original domain Baldwin.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (43%)

Content Size

5.0 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Baldwin.co main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 78.5 kB

  • Original 92.7 kB
  • After minification 77.6 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.5 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.2 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baldwin images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 565.2 kB

  • Original 837.6 kB
  • After minification 799.7 kB
  • After compression 272.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 565.2 kB or 67% of the original size.

CSS Optimization

-89%

Potential reduce by 1.5 MB

  • Original 1.7 MB
  • After minification 1.5 MB
  • After compression 182.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baldwin.co needs all CSS files to be minified and compressed as it can save up to 1.5 MB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 73 (87%)

Requests Now

84

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baldwin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 41 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

baldwin.co

baldwin.co

66 ms

analytics.js

analytics.js

29 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

15 ms

smart-coupon.css

smart-coupon.css

29 ms

styles.css

styles.css

30 ms

settings.css

settings.css

33 ms

style.css

style.css

30 ms

woochimp_skin_2.css

woochimp_skin_2.css

35 ms

woocommerce-layout.css

woocommerce-layout.css

35 ms

woocommerce.css

woocommerce.css

43 ms

app.css

app.css

38 ms

responsive.css

responsive.css

51 ms

test.css

test.css

51 ms

js_composer.min.css

js_composer.min.css

65 ms

app.css

app.css

45 ms

animate.css

animate.css

59 ms

font-awesome.min.css

font-awesome.min.css

62 ms

styles.css

styles.css

60 ms

styles.css

styles.css

57 ms

styles.css

styles.css

98 ms

styles.css

styles.css

100 ms

styles.css

styles.css

101 ms

styles.css

styles.css

103 ms

styles.css

styles.css

103 ms

fresco.css

fresco.css

106 ms

idangerous.swiper.css

idangerous.swiper.css

105 ms

owl.carousel.css

owl.carousel.css

117 ms

owl.theme.css

owl.theme.css

115 ms

offcanvas.css

offcanvas.css

114 ms

nanoscroller.css

nanoscroller.css

114 ms

select2.css

select2.css

116 ms

easyzoom.css

easyzoom.css

118 ms

defaults.css

defaults.css

124 ms

woocommerce-overwrite.css

woocommerce-overwrite.css

134 ms

header-topbar.css

header-topbar.css

121 ms

headers.css

headers.css

124 ms

navigations.css

navigations.css

126 ms

js

js

166 ms

classic-081711.css

classic-081711.css

18 ms

mc-validate.js

mc-validate.js

91 ms

header-default.css

header-default.css

122 ms

collect

collect

40 ms

styles.css

styles.css

136 ms

responsive.css

responsive.css

145 ms

style.css

style.css

119 ms

jquery.js

jquery.js

137 ms

jquery-migrate.min.js

jquery-migrate.min.js

121 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

151 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

136 ms

woochimp-frontend.js

woochimp-frontend.js

135 ms

jquery.form.min.js

jquery.form.min.js

133 ms

scripts.js

scripts.js

132 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

132 ms

woocommerce.min.js

woocommerce.min.js

132 ms

collect

collect

123 ms

jquery.cookie.min.js

jquery.cookie.min.js

122 ms

cart-fragments.min.js

cart-fragments.min.js

125 ms

woocommerce-pip-client.js

woocommerce-pip-client.js

125 ms

underscore.min.js

underscore.min.js

90 ms

wp-util.min.js

wp-util.min.js

88 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

89 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

87 ms

jquery.fitvids.js

jquery.fitvids.js

86 ms

idangerous.swiper-2.4.1.min.js

idangerous.swiper-2.4.1.min.js

86 ms

owl.carousel.min.js

owl.carousel.min.js

86 ms

fresco.js

fresco.js

84 ms

select2.min.js

select2.min.js

84 ms

jquery.nanoscroller.min.js

jquery.nanoscroller.min.js

77 ms

jquery.stellar.min.js

jquery.stellar.min.js

80 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

80 ms

imagesloaded.js

imagesloaded.js

81 ms

easyzoom.js

easyzoom.js

79 ms

scripts.js

scripts.js

80 ms

wp-embed.min.js

wp-embed.min.js

76 ms

js_composer_front.min.js

js_composer_front.min.js

79 ms

style.css

style.css

62 ms

collect

collect

57 ms

ecommerce.js

ecommerce.js

26 ms

Logo-Black.svg

Logo-Black.svg

457 ms

icon-search.svg

icon-search.svg

437 ms

BALDWIN_SPRING16.jpg

BALDWIN_SPRING16.jpg

516 ms

S16-WOMEN_02.jpg

S16-WOMEN_02.jpg

478 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

419 ms

baldwin.co

baldwin.co

601 ms

admin-ajax.php

admin-ajax.php

698 ms

collect

collect

37 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

11 ms

SEO Factors

baldwin.co SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baldwin.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baldwin.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

baldwin.co

Open Graph data is detected on the main page of Baldwin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: