Tools & Wizards About Us
baldwins.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

baldwins.co.uk

Herbs, Essential Oils & Natural Remedies | G Baldwin & Co

Page Load Speed

2.6 sec in total

First Response

149 ms

Resources Loaded

2.1 sec

Page Rendered

383 ms

baldwins.co.uk screenshot

About Website

Welcome to baldwins.co.uk homepage info - get ready to check Baldwin S best content for India right away, or after learning these important things about baldwins.co.uk

G Baldwin & Co is one of London’s oldest and most established herbalists, supplying an extensive range of herbs, essential oils and natural remedies online

Visit baldwins.co.uk

Key Findings

We analyzed Baldwins.co.uk page load time and found that the first response time was 149 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

baldwins.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value5,120 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.076

95/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

baldwins.co.uk

149 ms

baldwins.co.uk

281 ms

www.baldwins.co.uk

457 ms

f201f8f7514727b96154e83c66e9971d.min.css

224 ms

styles-l.min.css

281 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 69% of them (51 requests) were addressed to the original Baldwins.co.uk, 11% (8 requests) were made to Static.klaviyo.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (543 ms) belongs to the original domain Baldwins.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 371.9 kB (33%)

Content Size

1.1 MB

After Optimization

770.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Baldwins.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 414.2 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 370.8 kB

  • Original 414.2 kB
  • After minification 265.6 kB
  • After compression 43.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 148.5 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 370.8 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 14 B

  • Original 380.0 kB
  • After minification 380.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baldwin S images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 860 B

  • Original 210.5 kB
  • After minification 210.4 kB
  • After compression 209.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 213 B

  • Original 137.9 kB
  • After minification 137.9 kB
  • After compression 137.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baldwins.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (63%)

Requests Now

65

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baldwin S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

baldwins.co.uk

baldwins.co.uk

149 ms

baldwins.co.uk

baldwins.co.uk

281 ms

www.baldwins.co.uk

www.baldwins.co.uk

457 ms

f201f8f7514727b96154e83c66e9971d.min.css

f201f8f7514727b96154e83c66e9971d.min.css

224 ms

styles-l.min.css

styles-l.min.css

281 ms

css

css

32 ms

css2

css2

47 ms

2038dd202d65832ec005c1e636a6b1a0.min.js

2038dd202d65832ec005c1e636a6b1a0.min.js

204 ms

klaviyo.js

klaviyo.js

221 ms

g-baldwin-co

g-baldwin-co

78 ms

gtm.js

gtm.js

183 ms

fbevents.js

fbevents.js

107 ms

mobile-banner.jpg

mobile-banner.jpg

139 ms

tablet-banner.jpg

tablet-banner.jpg

140 ms

desktop-banner.jpg

desktop-banner.jpg

139 ms

logo-header-2.svg

logo-header-2.svg

280 ms

van.png

van.png

285 ms

feefo-logo.svg

feefo-logo.svg

285 ms

guarantee.png

guarantee.png

279 ms

carbon-neutral.png

carbon-neutral.png

397 ms

Mobile_Hero_2.jpg

Mobile_Hero_2.jpg

448 ms

Tablet_Hero_1.jpg

Tablet_Hero_1.jpg

397 ms

Desktop_Hero_1.jpg

Desktop_Hero_1.jpg

495 ms

pixel.jpg

pixel.jpg

394 ms

payment-methods.png

payment-methods.png

395 ms

jquery.min.js

jquery.min.js

444 ms

common.min.js

common.min.js

443 ms

dataPost.min.js

dataPost.min.js

444 ms

bootstrap.min.js

bootstrap.min.js

443 ms

app.min.js

app.min.js

486 ms

form-key-provider.min.js

form-key-provider.min.js

486 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

209 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

275 ms

runtime.eeee922c197686a9e930.js

runtime.eeee922c197686a9e930.js

91 ms

sharedUtils.00081c57cddd29832b4e.js

sharedUtils.00081c57cddd29832b4e.js

127 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

127 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

130 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

126 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

131 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

131 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

481 ms

instantsearch.min.js

instantsearch.min.js

480 ms

insights.min.js

insights.min.js

481 ms

theme.min.js

theme.min.js

543 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfOLjOWA.ttf

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfOLjOWA.ttf

252 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8RHYOLjOWA.ttf

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8RHYOLjOWA.ttf

252 ms

basket.svg

basket.svg

524 ms

logo.min.js

logo.min.js

514 ms

Blank-Theme-Icons.woff

Blank-Theme-Icons.woff

515 ms

customer-account.svg

customer-account.svg

513 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

507 ms

catalogue.svg

catalogue.svg

510 ms

jquery-mixin.min.js

jquery-mixin.min.js

475 ms

desktop-menu.min.js

desktop-menu.min.js

481 ms

slick.min.js

slick.min.js

482 ms

cms-blocks-carousel.min.js

cms-blocks-carousel.min.js

470 ms

Group_3603_2.jpg

Group_3603_2.jpg

469 ms

Home_Cat_Banner_Blank_1.jpg

Home_Cat_Banner_Blank_1.jpg

529 ms

Mask_Group_6.jpg

Mask_Group_6.jpg

532 ms

Mask_Group_24.jpg

Mask_Group_24.jpg

533 ms

Mask_Group_5_1.jpg

Mask_Group_5_1.jpg

533 ms

events.js

events.js

111 ms

domReady.min.js

domReady.min.js

466 ms

script.js

script.js

162 ms

js

js

77 ms

weltpixel_ga4_persistentlayer.min.js

weltpixel_ga4_persistentlayer.min.js

398 ms

weltpixel_ga4_gtm.min.js

weltpixel_ga4_gtm.min.js

458 ms

feefo-widget.js

feefo-widget.js

80 ms

customer-data.min.js

customer-data.min.js

425 ms

customer-data-mixin.min.js

customer-data-mixin.min.js

434 ms

saq_pxl

saq_pxl

49 ms

log

log

418 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

256 ms

print.min.css

print.min.css

70 ms

Accessibility Review

baldwins.co.uk accessibility score

66

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA toggle fields do not have accessible names

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

baldwins.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

baldwins.co.uk SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baldwins.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baldwins.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

baldwins.co.uk

Open Graph data is detected on the main page of Baldwin S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: