Tools & Wizards About Us
ballantynes.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

ballantynes.co.nz

Ballantynes Department Store | Home of designer fashion, luxury beauty & homewares - Ballantynes Department Store

Page Load Speed

6.9 sec in total

First Response

2.3 sec

Resources Loaded

4.2 sec

Page Rendered

368 ms

ballantynes.co.nz screenshot

About Website

Visit ballantynes.co.nz now to see the best up-to-date Ballantynes content for New Zealand and also check out these interesting facts you probably never knew about ballantynes.co.nz

Well renowned for its quality merchandise and exceptional service, Ballantynes is your luxury department store for designer fashion, beauty and homewares.

Visit ballantynes.co.nz

Key Findings

We analyzed Ballantynes.co.nz page load time and found that the first response time was 2.3 sec and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ballantynes.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value2,070 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

www.ballantynes.co.nz

2290 ms

css2

35 ms

Content

24 ms

font-awesome.css

303 ms

Core

33 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 18% of them (10 requests) were addressed to the original Ballantynes.co.nz, 36% (20 requests) were made to Ballantynes-prod.freetls.fastly.net and 11% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Ballantynes.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.9 kB (7%)

Content Size

4.2 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ballantynes.co.nz main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 128.1 kB

  • Original 155.8 kB
  • After minification 123.2 kB
  • After compression 27.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.5 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 128.1 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 175.2 kB

  • Original 3.6 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ballantynes images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.7 kB

  • Original 350.5 kB
  • After minification 350.5 kB
  • After compression 347.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 944 B

  • Original 98.4 kB
  • After minification 98.4 kB
  • After compression 97.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ballantynes.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (49%)

Requests Now

43

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ballantynes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ballantynes.co.nz

www.ballantynes.co.nz

2290 ms

css2

css2

35 ms

Content

Content

24 ms

font-awesome.css

font-awesome.css

303 ms

Core

Core

33 ms

Custom

Custom

37 ms

fonts.css

fonts.css

502 ms

modernizr-2.6.2.js

modernizr-2.6.2.js

35 ms

book-button-v1.4.js

book-button-v1.4.js

64 ms

js

js

67 ms

css2

css2

50 ms

WebResource.axd

WebResource.axd

738 ms

ScriptResource.axd

ScriptResource.axd

649 ms

ScriptResource.axd

ScriptResource.axd

910 ms

ScriptResource.axd

ScriptResource.axd

689 ms

book-button-v1.5.js

book-button-v1.5.js

15 ms

fs.embed.v2.js

fs.embed.v2.js

49 ms

Scripts

Scripts

8 ms

Modules

Modules

6 ms

DependencyInjectionRegistrations

DependencyInjectionRegistrations

6 ms

_dmptv4.js

_dmptv4.js

62 ms

j.php

j.php

66 ms

logo.svg

logo.svg

868 ms

logo.png

logo.png

867 ms

05.08.2024%20outlet%20main%20tile.png

05.08.2024%20outlet%20main%20tile.png

41 ms

05.08.2024%20new%20in%20sec%20tile.png

05.08.2024%20new%20in%20sec%20tile.png

50 ms

05.08.2024%20new%20in_shoes%20sec%20tile.png

05.08.2024%20new%20in_shoes%20sec%20tile.png

48 ms

05.08.2024%20new%20in%20accessories%20lower%20tile.png

05.08.2024%20new%20in%20accessories%20lower%20tile.png

48 ms

18.07.2024%20cl%20mens%20lower%20tile.png

18.07.2024%20cl%20mens%20lower%20tile.png

50 ms

22.07.2024%20lower%20tile%20winter%20ready.png

22.07.2024%20lower%20tile%20winter%20ready.png

53 ms

payment-options-list-without-lb.png

payment-options-list-without-lb.png

51 ms

gtm.js

gtm.js

52 ms

v.gif

v.gif

7 ms

search-b925f086373ce93fa380b79aca2ddba2740bb6f7.svg

search-b925f086373ce93fa380b79aca2ddba2740bb6f7.svg

59 ms

slider_v2_5.css

slider_v2_5.css

10 ms

52ed7b2d-8a31-4b18-a1d5-8685608b0889-50ff226afda31d190ca2dcde050c3d2d88c31126.woff

52ed7b2d-8a31-4b18-a1d5-8685608b0889-50ff226afda31d190ca2dcde050c3d2d88c31126.woff

254 ms

332136cf-33d0-43fb-97ee-49c7742489ff-4bc7ca2a4fbff5b36bebd5bc7db8a6c424fcc66b.woff

332136cf-33d0-43fb-97ee-49c7742489ff-4bc7ca2a4fbff5b36bebd5bc7db8a6c424fcc66b.woff

467 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvUDQ.ttf

253 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKd3vUDQ.ttf

282 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiukDQ.ttf

285 ms

e7972ec4-f161-406c-be4c-f32e884989e7-7b819de7fe50a50f4e8f35772c8bd6b4a8c427f5.woff

e7972ec4-f161-406c-be4c-f32e884989e7-7b819de7fe50a50f4e8f35772c8bd6b4a8c427f5.woff

446 ms

facebook-8be9d4fd2b4e7737d34ed52502e9d3c5b002be38.svg

facebook-8be9d4fd2b4e7737d34ed52502e9d3c5b002be38.svg

184 ms

instagram-fb5e6edc87a48e2f2e047ce9589b231b7c5dfe77.svg

instagram-fb5e6edc87a48e2f2e047ce9589b231b7c5dfe77.svg

183 ms

signature-0bb34049a11a46b3b5c8edb816b9fda3e316fa9f.svg

signature-0bb34049a11a46b3b5c8edb816b9fda3e316fa9f.svg

180 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_pqTbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_pqTbtY.ttf

167 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_qiTbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_qiTbtY.ttf

165 ms

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_k-UbtY.ttf

nuFRD-vYSZviVYUb_rj3ij__anPXDTnCjmHKM4nYO7KN_k-UbtY.ttf

172 ms

eswhtadw

eswhtadw

246 ms

timeline

timeline

153 ms

454039323_386629190753250_8321480144004617342_n.jpg

454039323_386629190753250_8321480144004617342_n.jpg

64 ms

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

2 ms

453977999_1197112114669799_5830990241515032218_n.jpg

453977999_1197112114669799_5830990241515032218_n.jpg

87 ms

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88 ms

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89 ms

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453071895_3781679635410849_8347494027331639781_n.jpg

90 ms

Accessibility Review

ballantynes.co.nz accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ballantynes.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ballantynes.co.nz SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ballantynes.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ballantynes.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ballantynes.co.nz

Open Graph description is not detected on the main page of Ballantynes. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: