Tools & Wizards About Us
balloonsdirect.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

balloonsdirect.com

Wholesale Direct Balloons and Supplies | BalloonsDirect.com

Page Load Speed

3.9 sec in total

First Response

721 ms

Resources Loaded

2.4 sec

Page Rendered

750 ms

balloonsdirect.com screenshot

About Website

Visit balloonsdirect.com now to see the best up-to-date Balloons Direct content for United States and also check out these interesting facts you probably never knew about balloonsdirect.com

Balloons Direct - the best latex, foil, advertising balloons, party balloons, vinyl balls, balloon drop kits, pennants, balloon inflators, and custom printing.

Visit balloonsdirect.com

Key Findings

We analyzed Balloonsdirect.com page load time and found that the first response time was 721 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

balloonsdirect.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value14.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value50.8 s

0/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value58.8 s

0/100

10%

Network Requests Diagram

www.balloonsdirect.com

721 ms

calendar.css

22 ms

masterslider.css

22 ms

style.css

41 ms

style.css

40 ms

Our browser made a total of 201 requests to load all elements on the main page. We found that 87% of them (174 requests) were addressed to the original Balloonsdirect.com, 8% (16 requests) were made to Use.typekit.net and 4% (9 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (721 ms) belongs to the original domain Balloonsdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.4 MB (46%)

Content Size

9.6 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Balloonsdirect.com main page is 9.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.0 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 163.5 kB

  • Original 180.1 kB
  • After minification 142.6 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.5 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 163.5 kB or 91% of the original size.

Image Optimization

-21%

Potential reduce by 1.2 MB

  • Original 6.0 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Balloons Direct needs image optimization as it can save up to 1.2 MB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-81%

Potential reduce by 1.3 MB

  • Original 1.6 MB
  • After minification 1.2 MB
  • After compression 301.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 81% of the original size.

CSS Optimization

-92%

Potential reduce by 1.7 MB

  • Original 1.9 MB
  • After minification 1.0 MB
  • After compression 156.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Balloonsdirect.com needs all CSS files to be minified and compressed as it can save up to 1.7 MB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 143 (78%)

Requests Now

183

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 183 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Balloons Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 106 to 1 for JavaScripts and from 39 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.balloonsdirect.com

www.balloonsdirect.com

721 ms

calendar.css

calendar.css

22 ms

masterslider.css

masterslider.css

22 ms

style.css

style.css

41 ms

style.css

style.css

40 ms

style.css

style.css

37 ms

style.css

style.css

38 ms

style.css

style.css

39 ms

style.css

style.css

37 ms

style.css

style.css

51 ms

style.css

style.css

49 ms

style.css

style.css

48 ms

style.css

style.css

49 ms

styles-m.css

styles-m.css

89 ms

gallery.css

gallery.css

49 ms

swatches.css

swatches.css

58 ms

quickshop.css

quickshop.css

53 ms

wallets.css

wallets.css

54 ms

blog-m.css

blog-m.css

54 ms

blog-new.css

blog-new.css

54 ms

blog-custom.css

blog-custom.css

57 ms

jquery.fancybox.css

jquery.fancybox.css

61 ms

owl.carousel.css

owl.carousel.css

57 ms

styles-l.css

styles-l.css

62 ms

font-awesome.css

font-awesome.css

58 ms

owl.carousel.css

owl.carousel.css

60 ms

owl.theme.default.css

owl.theme.default.css

73 ms

app.css

app.css

116 ms

fontello.css

fontello.css

73 ms

require.js

require.js

77 ms

mixins.js

mixins.js

74 ms

requirejs-config.js

requirejs-config.js

73 ms

jra6uru.js

jra6uru.js

112 ms

css

css

75 ms

css

css

82 ms

css

css

111 ms

css

css

109 ms

css

css

108 ms

css

css

108 ms

css

css

108 ms

css

css

109 ms

css

css

110 ms

balloon_directs.css

balloon_directs.css

71 ms

js

js

104 ms

LogonoarrowR2wa.png

LogonoarrowR2wa.png

49 ms

BalloonsDirect_Graduation_mobile.jpg

BalloonsDirect_Graduation_mobile.jpg

142 ms

BalloonsDirect_Graduation.jpg

BalloonsDirect_Graduation.jpg

145 ms

lace-oval_1_2.jpg

lace-oval_1_2.jpg

45 ms

fog_oval_2.jpg

fog_oval_2.jpg

46 ms

_3010_-_macaron_pale_pink_-_5_inch_-_w_logo_web.jpg

_3010_-_macaron_pale_pink_-_5_inch_-_w_logo_web.jpg

46 ms

_2352_-_standard_deep_red_-_12_inch_-_w_logo_1__1.jpg

_2352_-_standard_deep_red_-_12_inch_-_w_logo_1__1.jpg

48 ms

fathers_day_fp.jpg

fathers_day_fp.jpg

49 ms

Latex-Balloons-new.png

Latex-Balloons-new.png

51 ms

foil-new.png

foil-new.png

53 ms

redpvc_3.png

redpvc_3.png

56 ms

Cloudbuster-Balloons.png

Cloudbuster-Balloons.png

50 ms

Inflators-&-Equipment-new.png

Inflators-&-Equipment-new.png

55 ms

bpnet.png

bpnet.png

53 ms

Vinyl-balls.png

Vinyl-balls.png

56 ms

00149_number_5_purple_rs.png

00149_number_5_purple_rs.png

71 ms

prw_yellow.png

prw_yellow.png

69 ms

36inchQualatexCard.png

36inchQualatexCard.png

58 ms

Tuf-Tex11inchLatexCard.png

Tuf-Tex11inchLatexCard.png

56 ms

18Rcust.png

18Rcust.png

135 ms

custom-full-color-foil.png

custom-full-color-foil.png

141 ms

Custom-Vinyl-Advertising-new.png

Custom-Vinyl-Advertising-new.png

153 ms

special-event-spotlight.png

special-event-spotlight.png

148 ms

full-color-full-bleed-balloon-printing.jpg

full-color-full-bleed-balloon-printing.jpg

138 ms

great-deals2.jpg

great-deals2.jpg

141 ms

seasonal-graduation.png

seasonal-graduation.png

149 ms

Kopernik-Balloon-Launch_provided_by_wbng.com.jpg

Kopernik-Balloon-Launch_provided_by_wbng.com.jpg

144 ms

img_0118a.preview.jpg

img_0118a.preview.jpg

145 ms

FlamChenMoon-cropped2.jpg

FlamChenMoon-cropped2.jpg

145 ms

video-still.png

video-still.png

150 ms

ssl.png

ssl.png

148 ms

accepted-cards.png

accepted-cards.png

145 ms

jquery.js

jquery.js

161 ms

common.js

common.js

148 ms

dataPost.js

dataPost.js

146 ms

bootstrap.js

bootstrap.js

151 ms

d

d

33 ms

d

d

98 ms

d

d

101 ms

d

d

99 ms

d

d

103 ms

d

d

100 ms

d

d

118 ms

d

d

106 ms

d

d

105 ms

d

d

104 ms

d

d

121 ms

d

d

256 ms

d

d

115 ms

d

d

115 ms

d

d

123 ms

form-key-provider.js

form-key-provider.js

117 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

115 ms

bdCustom.js

bdCustom.js

114 ms

theme.js

theme.js

115 ms

em0144.js

em0144.js

115 ms

emMegaMenu.js

emMegaMenu.js

115 ms

fontello.woff

fontello.woff

113 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

114 ms

template.js

template.js

32 ms

confirm.js

confirm.js

31 ms

widget.js

widget.js

32 ms

domReady.js

domReady.js

32 ms

main.js

main.js

31 ms

bootstrap.js

bootstrap.js

30 ms

text.js

text.js

29 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

29 ms

mage.js

mage.js

29 ms

ie-class-fixer.js

ie-class-fixer.js

29 ms

translate.js

translate.js

28 ms

jquery-migrate.js

jquery-migrate.js

88 ms

jquery-mixin.js

jquery-mixin.js

49 ms

matchMedia.js

matchMedia.js

48 ms

underscore.js

underscore.js

49 ms

modal.js

modal.js

48 ms

knockout.js

knockout.js

48 ms

knockout-es5.js

knockout-es5.js

46 ms

js-translation.json

js-translation.json

46 ms

version.js

version.js

57 ms

scripts.js

scripts.js

58 ms

engine.js

engine.js

58 ms

bootstrap.js

bootstrap.js

58 ms

observable_array.js

observable_array.js

59 ms

bound-nodes.js

bound-nodes.js

58 ms

p.gif

p.gif

68 ms

wrapper.js

wrapper.js

27 ms

modal-popup.html

modal-popup.html

26 ms

modal-slide.html

modal-slide.html

26 ms

modal-custom.html

modal-custom.html

24 ms

key-codes.js

key-codes.js

24 ms

core.js

core.js

25 ms

z-index.js

z-index.js

24 ms

knockout-repeat.js

knockout-repeat.js

26 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

25 ms

events.js

events.js

24 ms

observable_source.js

observable_source.js

13 ms

renderer.js

renderer.js

13 ms

console-logger.js

console-logger.js

13 ms

resizable.js

resizable.js

14 ms

i18n.js

i18n.js

13 ms

scope.js

scope.js

14 ms

range.js

range.js

13 ms

mage-init.js

mage-init.js

14 ms

keyboard.js

keyboard.js

13 ms

optgroup.js

optgroup.js

14 ms

after-render.js

after-render.js

13 ms

autoselect.js

autoselect.js

34 ms

datepicker.js

datepicker.js

13 ms

outer_click.js

outer_click.js

33 ms

fadeVisible.js

fadeVisible.js

33 ms

collapsible.js

collapsible.js

34 ms

staticChecked.js

staticChecked.js

35 ms

simple-checked.js

simple-checked.js

34 ms

bind-html.js

bind-html.js

36 ms

tooltip.js

tooltip.js

37 ms

color-picker.js

color-picker.js

36 ms

data.js

data.js

28 ms

disable-selection.js

disable-selection.js

27 ms

focusable.js

focusable.js

29 ms

form.js

form.js

28 ms

ie.js

ie.js

28 ms

keycode.js

keycode.js

28 ms

labels.js

labels.js

28 ms

jquery-patch.js

jquery-patch.js

24 ms

plugin.js

plugin.js

24 ms

safe-active-element.js

safe-active-element.js

23 ms

safe-blur.js

safe-blur.js

24 ms

scroll-parent.js

scroll-parent.js

22 ms

tabbable.js

tabbable.js

23 ms

unique-id.js

unique-id.js

24 ms

class.js

class.js

20 ms

local.js

local.js

20 ms

async.js

async.js

19 ms

registry.js

registry.js

44 ms

main.js

main.js

42 ms

loader.js

loader.js

27 ms

logger.js

logger.js

28 ms

entry-factory.js

entry-factory.js

27 ms

console-output-handler.js

console-output-handler.js

29 ms

formatter.js

formatter.js

28 ms

message-pool.js

message-pool.js

27 ms

levels-pool.js

levels-pool.js

28 ms

logger-utils.js

logger-utils.js

29 ms

tooltip.html

tooltip.html

26 ms

spectrum.js

spectrum.js

26 ms

tinycolor.js

tinycolor.js

25 ms

dom-observer.js

dom-observer.js

19 ms

bindings.js

bindings.js

19 ms

moment.js

moment.js

13 ms

template.js

template.js

12 ms

arrays.js

arrays.js

17 ms

compare.js

compare.js

16 ms

misc.js

misc.js

16 ms

objects.js

objects.js

16 ms

strings.js

strings.js

16 ms

entry.js

entry.js

15 ms

print.css

print.css

5 ms

Accessibility Review

balloonsdirect.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

balloonsdirect.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

balloonsdirect.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Balloonsdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Balloonsdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

balloonsdirect.com

Open Graph description is not detected on the main page of Balloons Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: