Tools & Wizards About Us
balr.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

balr.com

The Official BALR. website.

Page Load Speed

3.6 sec in total

First Response

181 ms

Resources Loaded

3.2 sec

Page Rendered

221 ms

balr.com screenshot

About Website

Click here to check amazing BALR content for Japan. Otherwise, check out these important facts you probably never knew about balr.com

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men, women and kids.

Visit balr.com

Key Findings

We analyzed Balr.com page load time and found that the first response time was 181 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

balr.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value2,570 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.98

2/100

15%

TTI (Time to Interactive)

Value23.2 s

1/100

10%

Network Requests Diagram

balr.com

181 ms

www.balr.com

1796 ms

jquery-1.10.2.min.js

48 ms

jquery-migrate-1.2.1.min.js

45 ms

0-nitro-combined-3af03eeafc49613697e7d597220f931c.css

125 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 11% of them (4 requests) were addressed to the original Balr.com, 36% (13 requests) were made to Cdn.balr.com and 6% (2 requests) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Balr.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 36.8 kB (3%)

Content Size

1.3 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Balr.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 13.5 kB

  • Original 21.5 kB
  • After minification 21.5 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.5 kB or 63% of the original size.

Image Optimization

-0%

Potential reduce by 4.1 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BALR images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 3.1 kB

  • Original 161.9 kB
  • After minification 161.6 kB
  • After compression 158.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 16.2 kB

  • Original 19.5 kB
  • After minification 19.1 kB
  • After compression 3.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Balr.com needs all CSS files to be minified and compressed as it can save up to 16.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (48%)

Requests Now

31

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BALR. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

balr.com

balr.com

181 ms

www.balr.com

www.balr.com

1796 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

48 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

45 ms

0-nitro-combined-3af03eeafc49613697e7d597220f931c.css

0-nitro-combined-3af03eeafc49613697e7d597220f931c.css

125 ms

getseal

getseal

826 ms

0-nitro-combined-aa272ed36ef5d02667d96061dfd5ac93.js

0-nitro-combined-aa272ed36ef5d02667d96061dfd5ac93.js

143 ms

conversion.js

conversion.js

62 ms

analytics.js

analytics.js

97 ms

j.php

j.php

71 ms

sprite.png

sprite.png

88 ms

BALR-logo-site.png

BALR-logo-site.png

8 ms

NewCaps-website-1920x1080.jpg

NewCaps-website-1920x1080.jpg

72 ms

paymentproviders.png

paymentproviders.png

22 ms

F.png

F.png

53 ms

Gplus.png

Gplus.png

53 ms

T.png

T.png

56 ms

Instagram.png

Instagram.png

57 ms

Tumblr.png

Tumblr.png

56 ms

YT.png

YT.png

55 ms

Vkontakte.png

Vkontakte.png

54 ms

Pinterest.png

Pinterest.png

57 ms

collect

collect

30 ms

v.gif

v.gif

6 ms

collect

collect

58 ms

ga-audiences

ga-audiences

44 ms

getseal

getseal

30 ms

index.php

index.php

323 ms

fbds.js

fbds.js

136 ms

visitor.css

visitor.css

40 ms

visitor.js

visitor.js

80 ms

89 ms

0

0

38 ms

teamstatus

teamstatus

246 ms

18 ms

105 ms

Accessibility Review

balr.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

balr.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

balr.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Balr.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Balr.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

balr.com

Open Graph description is not detected on the main page of BALR. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: