Tools & Wizards About Us
barbie.com.mx screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

barbie.com.mx

Barbie Toys & Playsets | Mattel Mexico

Page Load Speed

2.1 sec in total

First Response

201 ms

Resources Loaded

1.6 sec

Page Rendered

297 ms

barbie.com.mx screenshot

About Website

Visit barbie.com.mx now to see the best up-to-date Barbie content for United States and also check out these interesting facts you probably never knew about barbie.com.mx

Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today! Mattel Mexico.

Visit barbie.com.mx

Key Findings

We analyzed Barbie.com.mx page load time and found that the first response time was 201 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

barbie.com.mx performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value17.6 s

0/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value4,200 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.632

9/100

15%

TTI (Time to Interactive)

Value25.2 s

0/100

10%

Network Requests Diagram

barbie.com.mx

201 ms

www.barbie.com.mx

140 ms

mx.barbie.com

41 ms

mx.barbie.com

16 ms

barbie

76 ms

Our browser made a total of 128 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Barbie.com.mx, 69% (88 requests) were made to Images.mattel.net and 16% (20 requests) were made to Shop.mattel.com. The less responsive or slowest element that took the longest time to load (603 ms) relates to the external source Flaglog.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 298.6 kB (16%)

Content Size

1.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Barbie.com.mx main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 298.2 kB

  • Original 340.7 kB
  • After minification 299.6 kB
  • After compression 42.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 41.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 298.2 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 185 B

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Barbie images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 130 B

  • Original 350.7 kB
  • After minification 350.7 kB
  • After compression 350.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 23 B

  • Original 45.7 kB
  • After minification 45.6 kB
  • After compression 45.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Barbie.com.mx has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (17%)

Requests Now

115

After Optimization

95

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Barbie. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

barbie.com.mx

barbie.com.mx

201 ms

www.barbie.com.mx

www.barbie.com.mx

140 ms

mx.barbie.com

mx.barbie.com

41 ms

mx.barbie.com

mx.barbie.com

16 ms

barbie

barbie

76 ms

21061250740.js

21061250740.js

104 ms

bv.js

bv.js

49 ms

-dFM246nDP69Eg.js

-dFM246nDP69Eg.js

52 ms

css2

css2

57 ms

style.css

style.css

54 ms

page.css

page.css

49 ms

runtime.min.js

runtime.min.js

53 ms

app.min.js

app.min.js

151 ms

cs-start

cs-start

52 ms

mmu1esc.css

mmu1esc.css

51 ms

preloads.js

preloads.js

62 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

63 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

70 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

66 ms

klaviyo.js

klaviyo.js

47 ms

gtm.js

gtm.js

302 ms

p.css

p.css

27 ms

print.css

print.css

272 ms

trekkie.storefront.99bdfbca815ea24ab1705979a783df6e7810b51d.min.js

trekkie.storefront.99bdfbca815ea24ab1705979a783df6e7810b51d.min.js

259 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

259 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

257 ms

AU.png

AU.png

603 ms

US

US

426 ms

loading.svg

loading.svg

265 ms

sprite-icon-df03df91.svg

sprite-icon-df03df91.svg

255 ms

barbie

barbie

266 ms

Shop-by-Price-US_32.svg

Shop-by-Price-US_32.svg

328 ms

Nav_Logos_All-Brands@2x.jpg

Nav_Logos_All-Brands@2x.jpg

325 ms

Shopper_HP_Nav_Logos_Barbie.jpg

Shopper_HP_Nav_Logos_Barbie.jpg

325 ms

Nav_Logos_Hot-Wheels@2x.jpg

Nav_Logos_Hot-Wheels@2x.jpg

327 ms

Nav_Logos_Fisher-Price@2x.jpg

Nav_Logos_Fisher-Price@2x.jpg

326 ms

Nav_Logos_American-Girl@2x.jpg

Nav_Logos_American-Girl@2x.jpg

328 ms

Nav_Logos_Disney-Princess@2x.jpg

Nav_Logos_Disney-Princess@2x.jpg

329 ms

Nav_Logos_Disney-Frozen@2x.jpg

Nav_Logos_Disney-Frozen@2x.jpg

338 ms

Nav_Logos_Jurassic-World@2x.jpg

Nav_Logos_Jurassic-World@2x.jpg

340 ms

Nav_Logos_Little-People@2x.jpg

Nav_Logos_Little-People@2x.jpg

338 ms

Nav_Logos_Mega@2x.jpg

Nav_Logos_Mega@2x.jpg

339 ms

Nav_Logos_UNO@2x.jpg

Nav_Logos_UNO@2x.jpg

336 ms

Nav_Logos_WWE@2x.jpg

Nav_Logos_WWE@2x.jpg

337 ms

Nav_Logos_Disney-Car@2x.jpg

Nav_Logos_Disney-Car@2x.jpg

374 ms

Nav_Logos_Monster-High@2x.jpg

Nav_Logos_Monster-High@2x.jpg

375 ms

Nav_Logos_Power-Wheels@2x.jpg

Nav_Logos_Power-Wheels@2x.jpg

376 ms

Nav_Logos_Polly-Pocket@2x.jpg

Nav_Logos_Polly-Pocket@2x.jpg

376 ms

Nav_Logos_Thomas-and-Friends@2x.jpg

Nav_Logos_Thomas-and-Friends@2x.jpg

377 ms

Nav_Logos_Mattel-Creations@2x.jpg

Nav_Logos_Mattel-Creations@2x.jpg

377 ms

Barbie_Logo102x58.png

Barbie_Logo102x58.png

377 ms

BB_LP_Category_1_Shop-All.jpg

BB_LP_Category_1_Shop-All.jpg

379 ms

BB_LP_Category_2_New.jpg

BB_LP_Category_2_New.jpg

414 ms

BB_LP_Category_3_Dolls.jpg

BB_LP_Category_3_Dolls.jpg

379 ms

BB_LP_Category_5_Mini-Dolls.jpg

BB_LP_Category_5_Mini-Dolls.jpg

378 ms

BB_LP_Category_6_Preschool-Dolls.jpg

BB_LP_Category_6_Preschool-Dolls.jpg

416 ms

BB_LP_Category_4_Signature.jpg

BB_LP_Category_4_Signature.jpg

416 ms

BB_LP_Category_7_Dollhouses.jpg

BB_LP_Category_7_Dollhouses.jpg

416 ms

BB_LP_Category_8_Playsets.jpg

BB_LP_Category_8_Playsets.jpg

416 ms

BB_LP_Category_9_Clothes-Closets.jpg

BB_LP_Category_9_Clothes-Closets.jpg

415 ms

BB_LP_Category_10_Cars.jpg

BB_LP_Category_10_Cars.jpg

419 ms

BB_LP_Category_11_Furniture.jpg

BB_LP_Category_11_Furniture.jpg

417 ms

BB_LP_Category_12_Construction.jpg

BB_LP_Category_12_Construction.jpg

429 ms

BRB_LP_Mini_BarbieLand_1up_3840x1200_D.jpg

BRB_LP_Mini_BarbieLand_1up_3840x1200_D.jpg

418 ms

BRB_LP_Mini_BarbieLand_1up_Card_1918x1710_M.jpg

BRB_LP_Mini_BarbieLand_1up_Card_1918x1710_M.jpg

418 ms

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

420 ms

HelveticaNeue.woff

HelveticaNeue.woff

253 ms

HelveticaNeueLTProBd.woff

HelveticaNeueLTProBd.woff

242 ms

HelveticaNeueLTProBdIt.woff

HelveticaNeueLTProBdIt.woff

199 ms

HelveticaNeueLTProIt.woff

HelveticaNeueLTProIt.woff

270 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCM.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCM.woff

315 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCM.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCM.woff

352 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCM.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCM.woff

357 ms

session

session

177 ms

d

d

127 ms

BRB_PLP_ATOM_New-Season_1918x1710_M.jpg

BRB_PLP_ATOM_New-Season_1918x1710_M.jpg

175 ms

BRB_World-of-Reveal_1918x1710_M.jpg

BRB_World-of-Reveal_1918x1710_M.jpg

101 ms

BB_LP_Theme_1_Mini_BarbieLand.png

BB_LP_Theme_1_Mini_BarbieLand.png

101 ms

BB_LP_Theme_2_Fashion.jpg

BB_LP_Theme_2_Fashion.jpg

99 ms

BB_LP_Theme_4_Careers.jpg

BB_LP_Theme_4_Careers.jpg

99 ms

BB_LP_Theme_3_EXTRA.jpg

BB_LP_Theme_3_EXTRA.jpg

99 ms

BB_LP_Theme_5_Reveal.jpg

BB_LP_Theme_5_Reveal.jpg

100 ms

BB_LP_Theme_6_Sports.jpg

BB_LP_Theme_6_Sports.jpg

98 ms

BB_LP_Theme_4_Made-to-Move.jpg

BB_LP_Theme_4_Made-to-Move.jpg

92 ms

BB_LP_Theme_8_Hair-Play.jpg

BB_LP_Theme_8_Hair-Play.jpg

93 ms

BB_LP_Theme_9_Fantasy.jpg

BB_LP_Theme_9_Fantasy.jpg

92 ms

BB_LP_Theme_7_Self-Care.jpg

BB_LP_Theme_7_Self-Care.jpg

93 ms

BB_LP_Theme_8_It-Takes-Two.jpg

BB_LP_Theme_8_It-Takes-Two.jpg

93 ms

BB_LP_Theme_10_Animal-Friends.jpg

BB_LP_Theme_10_Animal-Friends.jpg

92 ms

BB_LP_Theme_1_Barbie-The-Movie.jpg

BB_LP_Theme_1_Barbie-The-Movie.jpg

58 ms

BRB_LP_65th-Celebration_3840x1200_D.jpg

BRB_LP_65th-Celebration_3840x1200_D.jpg

57 ms

BRB_LP_65th-Celebration_1918x1710_M.jpg

BRB_LP_65th-Celebration_1918x1710_M.jpg

97 ms

BRB_LP_Dreamhouse_960x1067_Flex_D.jpg

BRB_LP_Dreamhouse_960x1067_Flex_D.jpg

57 ms

BRB_LP_Fashionistas_960x1067_Flex_D.jpg

BRB_LP_Fashionistas_960x1067_Flex_D.jpg

56 ms

BRB_LP_Fairytale_960x1067_Flex_D.jpg

BRB_LP_Fairytale_960x1067_Flex_D.jpg

57 ms

BRB_LP_Barbie-Looks_Flex_960x1067_D.jpg

BRB_LP_Barbie-Looks_Flex_960x1067_D.jpg

56 ms

BRB_Earth-Month_Article-Cover_1790x1071.jpg

BRB_Earth-Month_Article-Cover_1790x1071.jpg

55 ms

BRB_LP_Article-Thumb_BOP_1790x1064.jpg

BRB_LP_Article-Thumb_BOP_1790x1064.jpg

55 ms

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

89 ms

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

54 ms

BRB_LP_Article-Thumb_DreamGap_1790x1064.jpg

BRB_LP_Article-Thumb_DreamGap_1790x1064.jpg

54 ms

BRB_LP_About_1up_D.jpg

BRB_LP_About_1up_D.jpg

56 ms

BRB_LP_About_1up_M.jpg

BRB_LP_About_1up_M.jpg

54 ms

mattel-tagline-EN.png

mattel-tagline-EN.png

54 ms

Canada

Canada

55 ms

Mexico

Mexico

56 ms

Brazil

Brazil

54 ms

France

France

53 ms

Greece

Greece

55 ms

Italy

Italy

58 ms

Spain

Spain

52 ms

Germany

Germany

53 ms

Great_Britain

Great_Britain

52 ms

Netherlands

Netherlands

53 ms

Poland

Poland

54 ms

Turkey

Turkey

51 ms

Australia

Australia

52 ms

US

US

97 ms

Barbie_Logo102x58.png

Barbie_Logo102x58.png

6 ms

BB_LP_Category_1_Shop-All.jpg

BB_LP_Category_1_Shop-All.jpg

8 ms

BB_LP_Category_2_New.jpg

BB_LP_Category_2_New.jpg

7 ms

BB_LP_Category_3_Dolls.jpg

BB_LP_Category_3_Dolls.jpg

7 ms

BB_LP_Category_5_Mini-Dolls.jpg

BB_LP_Category_5_Mini-Dolls.jpg

8 ms

BB_LP_Category_6_Preschool-Dolls.jpg

BB_LP_Category_6_Preschool-Dolls.jpg

10 ms

BB_LP_Category_4_Signature.jpg

BB_LP_Category_4_Signature.jpg

10 ms

BB_LP_Category_7_Dollhouses.jpg

BB_LP_Category_7_Dollhouses.jpg

10 ms

BB_LP_Category_8_Playsets.jpg

BB_LP_Category_8_Playsets.jpg

11 ms

shopify-product-customizer.js

shopify-product-customizer.js

41 ms

Accessibility Review

barbie.com.mx accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

barbie.com.mx best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

barbie.com.mx SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Barbie.com.mx can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it does not match the claimed English language. Our system also found out that Barbie.com.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

barbie.com.mx

Open Graph data is detected on the main page of Barbie. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: