Tools & Wizards About Us
basis.net screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

basis.net

Advertising Automation Platform | Basis Technologies (formerly Centro)

Page Load Speed

2.1 sec in total

First Response

183 ms

Resources Loaded

1.3 sec

Page Rendered

609 ms

basis.net screenshot

About Website

Welcome to basis.net homepage info - get ready to check Basis best content for United States right away, or after learning these important things about basis.net

Basis Technologies improves the lives of digital marketers with the world’s most automated and comprehensive advertising platform.

Visit basis.net

Key Findings

We analyzed Basis.net page load time and found that the first response time was 183 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

basis.net performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value1,740 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.252

49/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

basis.net

183 ms

basis.com

209 ms

basis.com

340 ms

css

33 ms

experiment-frontend.css

15 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 25% of them (17 requests) were addressed to the original Basis.net, 56% (38 requests) were made to Basis.com and 10% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (466 ms) relates to the external source Player.vimeo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.8 kB (7%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Basis.net main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 644.5 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 98.1 kB

  • Original 122.6 kB
  • After minification 121.2 kB
  • After compression 24.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.1 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 644.5 kB
  • After minification 644.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Basis images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 142 B

  • Original 597.7 kB
  • After minification 597.7 kB
  • After compression 597.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 3.5 kB

  • Original 33.2 kB
  • After minification 33.2 kB
  • After compression 29.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Basis.net needs all CSS files to be minified and compressed as it can save up to 3.5 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (49%)

Requests Now

41

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Basis. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

basis.net

basis.net

183 ms

basis.com

basis.com

209 ms

basis.com

basis.com

340 ms

css

css

33 ms

experiment-frontend.css

experiment-frontend.css

15 ms

aos.css

aos.css

43 ms

oxygen.css

oxygen.css

27 ms

jquery.min.js

jquery.min.js

46 ms

aos.js

aos.js

25 ms

all.js

all.js

126 ms

7.css

7.css

62 ms

8.css

8.css

28 ms

universal.css

universal.css

43 ms

highlighter.js

highlighter.js

85 ms

bt_conversion.js

bt_conversion.js

60 ms

frontend.js

frontend.js

88 ms

gtm.js

gtm.js

372 ms

hotjar-3469807.js

hotjar-3469807.js

183 ms

CannesLion.svg

CannesLion.svg

48 ms

logo-basis-white.png

logo-basis-white.png

52 ms

basis_caret_small.svg

basis_caret_small.svg

49 ms

hexagon-home.svg

hexagon-home.svg

189 ms

766320672

766320672

466 ms

testimonials-bg-scaled.jpg

testimonials-bg-scaled.jpg

418 ms

all-integrations-bg2-scaled.webp

all-integrations-bg2-scaled.webp

148 ms

Hulu.webp

Hulu.webp

148 ms

CNN.png

CNN.png

144 ms

Twitch.png

Twitch.png

226 ms

ESPN.png

ESPN.png

162 ms

Spotify.png

Spotify.png

240 ms

Google.png

Google.png

162 ms

Forbes.png

Forbes.png

206 ms

Instagram-2.png

Instagram-2.png

454 ms

LinkedIn-2.png

LinkedIn-2.png

205 ms

YouTube-1.png

YouTube-1.png

208 ms

bg-hex-white.png

bg-hex-white.png

267 ms

photo-left.jpg

photo-left.jpg

210 ms

photo-left_v2.jpg

photo-left_v2.jpg

319 ms

BlueStripe2x-scaled.jpg

BlueStripe2x-scaled.jpg

24 ms

alert-bg-dooh-scaled.jpg

alert-bg-dooh-scaled.jpg

24 ms

Homepage_Careers_AdAge_v2.png

Homepage_Careers_AdAge_v2.png

128 ms

Innovations-in-Search-and-Social-February-2024-sm.jpg

Innovations-in-Search-and-Social-February-2024-sm.jpg

135 ms

A-LIGN-SOC-Badge.png

A-LIGN-SOC-Badge.png

130 ms

x-twitter-white2.svg

x-twitter-white2.svg

130 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

23 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

35 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

51 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr.ttf

53 ms

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPZ7nsDc.ttf

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPZ7nsDc.ttf

52 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkids18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkids18E.ttf

52 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclSds18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclSds18E.ttf

51 ms

CNN.png

CNN.png

18 ms

Hulu.webp

Hulu.webp

27 ms

all-integrations-bg2-scaled.webp

all-integrations-bg2-scaled.webp

29 ms

ESPN.png

ESPN.png

44 ms

Google.png

Google.png

44 ms

hexagon-home.svg

hexagon-home.svg

31 ms

LinkedIn-2.png

LinkedIn-2.png

17 ms

Forbes.png

Forbes.png

19 ms

YouTube-1.png

YouTube-1.png

20 ms

photo-left.jpg

photo-left.jpg

15 ms

Twitch.png

Twitch.png

13 ms

Spotify.png

Spotify.png

14 ms

bg-hex-white.png

bg-hex-white.png

13 ms

photo-left_v2.jpg

photo-left_v2.jpg

18 ms

testimonials-bg-scaled.jpg

testimonials-bg-scaled.jpg

27 ms

Instagram-2.png

Instagram-2.png

25 ms

api.js

api.js

11 ms

Accessibility Review

basis.net accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

basis.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

basis.net SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Basis.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Basis.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

basis.net

Open Graph data is detected on the main page of Basis. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: