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bat.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

bat.com

British American Tobacco - Home

Page Load Speed

9.3 sec in total

First Response

471 ms

Resources Loaded

7.8 sec

Page Rendered

1.1 sec

bat.com screenshot

About Website

Click here to check amazing Bat content for Nigeria. Otherwise, check out these important facts you probably never knew about bat.com

The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.

Visit bat.com

Key Findings

We analyzed Bat.com page load time and found that the first response time was 471 ms and then it took 8.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

bat.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value13.7 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

www.bat.com

471 ms

otSDKStub.js

48 ms

batcom-container.min.baeeef1ce4c4790bdaeab485cabb8215.css

420 ms

publish.min.c743331866fface3e7904ec52517bd3e.css

728 ms

corp.min.095b0a48078fd0b095ffebc8e18a1808.css

464 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 96% of them (98 requests) were addressed to the original Bat.com, 3% (3 requests) were made to Cdn.cookielaw.org and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Bat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 407.5 kB (6%)

Content Size

6.6 MB

After Optimization

6.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bat.com main page is 6.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 6.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 158.9 kB

  • Original 183.3 kB
  • After minification 159.6 kB
  • After compression 24.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.7 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.9 kB or 87% of the original size.

Image Optimization

-4%

Potential reduce by 244.3 kB

  • Original 6.0 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bat images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 915 B

  • Original 377.5 kB
  • After minification 377.5 kB
  • After compression 376.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 3.3 kB

  • Original 70.9 kB
  • After minification 70.8 kB
  • After compression 67.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bat.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 72 (71%)

Requests Now

101

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bat. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 40 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.bat.com

www.bat.com

471 ms

otSDKStub.js

otSDKStub.js

48 ms

batcom-container.min.baeeef1ce4c4790bdaeab485cabb8215.css

batcom-container.min.baeeef1ce4c4790bdaeab485cabb8215.css

420 ms

publish.min.c743331866fface3e7904ec52517bd3e.css

publish.min.c743331866fface3e7904ec52517bd3e.css

728 ms

corp.min.095b0a48078fd0b095ffebc8e18a1808.css

corp.min.095b0a48078fd0b095ffebc8e18a1808.css

464 ms

js

js

70 ms

batcom-navigation.min.0c2442fc96ebceab7fabd411fd958dc9.css

batcom-navigation.min.0c2442fc96ebceab7fabd411fd958dc9.css

473 ms

batcom-navigationheader.min.b5fde6af663146b7ca5eea8085f27ca3.css

batcom-navigationheader.min.b5fde6af663146b7ca5eea8085f27ca3.css

483 ms

batcom-languagenavigation.min.7a361afd1fa90048424a52a5d17be76f.css

batcom-languagenavigation.min.7a361afd1fa90048424a52a5d17be76f.css

467 ms

batcom-languagenavigationheader.min.3e811a813bd9109757794e4162d9b653.css

batcom-languagenavigationheader.min.3e811a813bd9109757794e4162d9b653.css

840 ms

site.min.30313e00669f877069f15dd099f23454.css

site.min.30313e00669f877069f15dd099f23454.css

903 ms

batcom-image.min.ba819422f26730dc72f93272950bc653.css

batcom-image.min.ba819422f26730dc72f93272950bc653.css

888 ms

site.min.a273a9f6f4e795fa4cbcfbbd1663e90c.css

site.min.a273a9f6f4e795fa4cbcfbbd1663e90c.css

913 ms

batcom-search.min.b42da91e3b14277b06b04a7111b51593.css

batcom-search.min.b42da91e3b14277b06b04a7111b51593.css

889 ms

batcom-searchheader.min.8a72e882b5e8faf2a0581b9896b2e63b.css

batcom-searchheader.min.8a72e882b5e8faf2a0581b9896b2e63b.css

1300 ms

batcom-text.min.e985afafb817d4be6ee34278d666c721.css

batcom-text.min.e985afafb817d4be6ee34278d666c721.css

1252 ms

batcom-header.min.710452c4e916c909480a4b4c3d770c1d.css

batcom-header.min.710452c4e916c909480a4b4c3d770c1d.css

1323 ms

batcom-navigation.min.3e22ea91e6f8eed9e1d9fdb10e251feb.js

batcom-navigation.min.3e22ea91e6f8eed9e1d9fdb10e251feb.js

1297 ms

batcom-navigationheader.min.41026ca38cc03afb86ee8baaa7d995e0.js

batcom-navigationheader.min.41026ca38cc03afb86ee8baaa7d995e0.js

1351 ms

batcom-languagenavigation.min.7e69fe25f776fefa357c92bf715ce320.js

batcom-languagenavigation.min.7e69fe25f776fefa357c92bf715ce320.js

1335 ms

utils.min.9a20347481f35c44bd1c5b2e31cd2cc8.js

utils.min.9a20347481f35c44bd1c5b2e31cd2cc8.js

1687 ms

imageDynamicMedia.min.813b5756daff77bc5b43f956c367b451.js

imageDynamicMedia.min.813b5756daff77bc5b43f956c367b451.js

1946 ms

site.min.8d52a16d2fbca419380aa4389324e137.js

site.min.8d52a16d2fbca419380aa4389324e137.js

1727 ms

site.min.fa822521a3674fa964da173db708fcf6.js

site.min.fa822521a3674fa964da173db708fcf6.js

1928 ms

batcom-search.min.3bef328c1fd323f6d944332700ad6519.js

batcom-search.min.3bef328c1fd323f6d944332700ad6519.js

1927 ms

batcom-searchheader.min.9e1e497d8e152ca87580edcbf1463876.js

batcom-searchheader.min.9e1e497d8e152ca87580edcbf1463876.js

1946 ms

corp-header.min.8b77b6ba56ec42dda982e8a712b25646.css

corp-header.min.8b77b6ba56ec42dda982e8a712b25646.css

2097 ms

corp-navigationheader.min.d8287b5cc9bc48cf0df4cdaab4c65a84.css

corp-navigationheader.min.d8287b5cc9bc48cf0df4cdaab4c65a84.css

2143 ms

corp-header.min.18f8223d83031013e4f451453f4a9e71.js

corp-header.min.18f8223d83031013e4f451453f4a9e71.js

2350 ms

corp-navigationheader.min.d65b6ecc23f737278714ed133e7713d1.js

corp-navigationheader.min.d65b6ecc23f737278714ed133e7713d1.js

2343 ms

styles.css

styles.css

2359 ms

styles.css

styles.css

2350 ms

corp-quick-search.min.829fd179ac584ec73400d77f62ba9b1f.css

corp-quick-search.min.829fd179ac584ec73400d77f62ba9b1f.css

2514 ms

corp-search-bar.min.3b17d07071b7bd341c6553809995cb2b.css

corp-search-bar.min.3b17d07071b7bd341c6553809995cb2b.css

2555 ms

corp-search-bar.min.e91e3d00e965586a0e771a9f5c8a2e51.js

corp-search-bar.min.e91e3d00e965586a0e771a9f5c8a2e51.js

2757 ms

site.min.1f6309c5b560f598957e2961529a7c8a.css

site.min.1f6309c5b560f598957e2961529a7c8a.css

2764 ms

batcom-breadcrumb.min.5a820e24a2391103ab937a5632e6249f.css

batcom-breadcrumb.min.5a820e24a2391103ab937a5632e6249f.css

2779 ms

batcom-breadcrumb.min.1a59af7021dc2a09a9ef4bb3a24a9637.js

batcom-breadcrumb.min.1a59af7021dc2a09a9ef4bb3a24a9637.js

2773 ms

swiper.min.211174e9029c26dde1f4aa9776f9e6f1.css

swiper.min.211174e9029c26dde1f4aa9776f9e6f1.css

2936 ms

5fc350fc-73ff-46f2-9463-37d2cf7f5f1a.json

5fc350fc-73ff-46f2-9463-37d2cf7f5f1a.json

68 ms

otBannerSdk.js

otBannerSdk.js

18 ms

corp-hero-carousel.min.81b36c10be62ba0bff6ce0c5ffa69445.css

corp-hero-carousel.min.81b36c10be62ba0bff6ce0c5ffa69445.css

2561 ms

batcom-separator.min.d9b71b794d75529a76106c267c6ae2cc.css

batcom-separator.min.d9b71b794d75529a76106c267c6ae2cc.css

2725 ms

batcom-shareprice.min.ad5982569bc997e603fcf242cbd53c3d.css

batcom-shareprice.min.ad5982569bc997e603fcf242cbd53c3d.css

2715 ms

batcom-columncontrol.min.dcc9420f1dddf3ddd10579e6b28033bc.css

batcom-columncontrol.min.dcc9420f1dddf3ddd10579e6b28033bc.css

2732 ms

styles.css

styles.css

2726 ms

batcom-teaser.min.9dda0e04638ac0eb700aa21e51a742ee.css

batcom-teaser.min.9dda0e04638ac0eb700aa21e51a742ee.css

2556 ms

batcom-button.min.60bd3f60bfbef52f2dc5ecef2ec4c74e.css

batcom-button.min.60bd3f60bfbef52f2dc5ecef2ec4c74e.css

2584 ms

product-list.min.804e42db8d6e44709234868edd287eda.css

product-list.min.804e42db8d6e44709234868edd287eda.css

2713 ms

product-list-carousel.min.812359cee59ea638959194b111820950.css

product-list-carousel.min.812359cee59ea638959194b111820950.css

2722 ms

batcom-list.min.f58a6899c96bcb312950771d56db9571.css

batcom-list.min.f58a6899c96bcb312950771d56db9571.css

2724 ms

site.min.d54c23ba76bd8648119795790ae83779.css

site.min.d54c23ba76bd8648119795790ae83779.css

2704 ms

batcom-tabs.min.891cfd5551789fe18f588427cb7a7215.css

batcom-tabs.min.891cfd5551789fe18f588427cb7a7215.css

2509 ms

styles.css

styles.css

2534 ms

batcom-video.min.24d3332c7aa77b3d99a6df7d39e27ccb.css

batcom-video.min.24d3332c7aa77b3d99a6df7d39e27ccb.css

2734 ms

batcom-socialmedia.min.23cdd4cf6270d0fe244c366188f33461.css

batcom-socialmedia.min.23cdd4cf6270d0fe244c366188f33461.css

2708 ms

batcom-linklist.min.4bdc3643290d415f71373a3063123bce.css

batcom-linklist.min.4bdc3643290d415f71373a3063123bce.css

2704 ms

batcom-flyout.min.c683eadf012a34147af7d66efb20c450.css

batcom-flyout.min.c683eadf012a34147af7d66efb20c450.css

2735 ms

swiper.min.1aba3b60641d8dc579dca329a28d74d8.js

swiper.min.1aba3b60641d8dc579dca329a28d74d8.js

2503 ms

corp-hero-carousel.min.3b51f66873b895944f0c32b8d1db0f2c.js

corp-hero-carousel.min.3b51f66873b895944f0c32b8d1db0f2c.js

2518 ms

batcom-shareprice.min.c1203f852b2433401b37cffb415f76c2.js

batcom-shareprice.min.c1203f852b2433401b37cffb415f76c2.js

2524 ms

batcom-teaser.min.933a7a098daa577a3b15b5de7805f923.js

batcom-teaser.min.933a7a098daa577a3b15b5de7805f923.js

2530 ms

batcom-button.min.286e2de3efe94017a009ecedede43b18.js

batcom-button.min.286e2de3efe94017a009ecedede43b18.js

2500 ms

product-list-carousel.min.d379ec3b00e491941ab297ae502208b4.js

product-list-carousel.min.d379ec3b00e491941ab297ae502208b4.js

2512 ms

batcom-list.min.58b2787b6fd6fdfc95a79420039bd41e.js

batcom-list.min.58b2787b6fd6fdfc95a79420039bd41e.js

2502 ms

container.min.0a6aff292f5cc42142779cde92054524.js

container.min.0a6aff292f5cc42142779cde92054524.js

2520 ms

site.min.5ad3bcf0e01840b96720c6e30418033d.js

site.min.5ad3bcf0e01840b96720c6e30418033d.js

2526 ms

batcom-tabs.min.dd92d0e6a5b3966c560eb2c2a6b22c64.js

batcom-tabs.min.dd92d0e6a5b3966c560eb2c2a6b22c64.js

2521 ms

batcom-video.min.a0870e606372fef68ac0b8c6469ba35a.js

batcom-video.min.a0870e606372fef68ac0b8c6469ba35a.js

2537 ms

batcom-socialmedia.min.f76ca096148708bbb0b8afd9a0d50fba.js

batcom-socialmedia.min.f76ca096148708bbb0b8afd9a0d50fba.js

2530 ms

treeshaking.min.461a769d88fd1611a3989bb2ca3d0be4.js

treeshaking.min.461a769d88fd1611a3989bb2ca3d0be4.js

2496 ms

vendors.min.e1b6fb8eec4fbacbecba8582403cb7eb.js

vendors.min.e1b6fb8eec4fbacbecba8582403cb7eb.js

2530 ms

publish.min.491ea93eec284dd75ddc53a7d5d52602.js

publish.min.491ea93eec284dd75ddc53a7d5d52602.js

2530 ms

batcom-flyout.min.d6cbb24a23e6eb9cd41ca3d3100021cd.js

batcom-flyout.min.d6cbb24a23e6eb9cd41ca3d3100021cd.js

2521 ms

_Incapsula_Resource

_Incapsula_Resource

2121 ms

bat-logo-black.svg

bat-logo-black.svg

2603 ms

Media.jpg

Media.jpg

2442 ms

market-icon.svg

market-icon.svg

2472 ms

WhoWeAre.jpg

WhoWeAre.jpg

2346 ms

StrategyAndPurpose.jpg

StrategyAndPurpose.jpg

2519 ms

ScienceAndResearch.jpg

ScienceAndResearch.jpg

2513 ms

BrandsAndInnovation.jpg

BrandsAndInnovation.jpg

2555 ms

Sustainability.jpg

Sustainability.jpg

2406 ms

InvestorsAndAeporting.jpg

InvestorsAndAeporting.jpg

2462 ms

hp-our-purpose.jpg

hp-our-purpose.jpg

2358 ms

r_1_med_MDCT8GGH.jpg

r_1_med_MDCT8GGH.jpg

2523 ms

r_1_med_MDCT8GGX.jpg

r_1_med_MDCT8GGX.jpg

2517 ms

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r_1_med_MDCT8GHC.jpg

2566 ms

r_1_med_MDCT8GHR.jpg

r_1_med_MDCT8GHR.jpg

2453 ms

m-0-med-mdd3bf4b.jpeg

m-0-med-mdd3bf4b.jpeg

2778 ms

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r-1-med-mdct8h28.jpeg

2342 ms

r-1-med-mdct8h2q.jpeg

r-1-med-mdct8h2q.jpeg

2527 ms

r-1-med-mdct8h33.jpeg

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2475 ms

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r-1-med-mdctgswc.jpeg

2512 ms

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2448 ms

velo-science-tile.jpeg

velo-science-tile.jpeg

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r-1-med-mdctxe84.jpeg

2533 ms

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2872 ms

r-1-med-mdct8lcx.jpeg

r-1-med-mdct8lcx.jpeg

2550 ms

bat-logo.png

bat-logo.png

2592 ms

big-play.svg

big-play.svg

2461 ms

_Incapsula_Resource

_Incapsula_Resource

1415 ms

Accessibility Review

bat.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

bat.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bat.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bat.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bat.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bat.com

Open Graph description is not detected on the main page of Bat. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: