Tools & Wizards About Us
baxterandbailey.co.uk screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

baxterandbailey.co.uk

Home - Baxter & Bailey

Page Load Speed

2.1 sec in total

First Response

318 ms

Resources Loaded

1.4 sec

Page Rendered

417 ms

baxterandbailey.co.uk screenshot

About Website

Welcome to baxterandbailey.co.uk homepage info - get ready to check Baxter And Bailey best content right away, or after learning these important things about baxterandbailey.co.uk

Independent, award-winning creative agency delivering strategy, design, code and motion to help brilliant brands put positive impact first

Visit baxterandbailey.co.uk

Key Findings

We analyzed Baxterandbailey.co.uk page load time and found that the first response time was 318 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

baxterandbailey.co.uk performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value4.7 s

69/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value3.8 s

90/100

10%

Network Requests Diagram

baxterandbailey.co.uk

318 ms

48cc3e36425041f783f84a94b16f578f.css

79 ms

8b386d84fe6a65a55223e4f9d70bf0ed.css

156 ms

96175e5aa6e198793ccccdf6d62fed5f.css

316 ms

jquery.min.js

312 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that all of those requests were addressed to Baxterandbailey.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (355 ms) belongs to the original domain Baxterandbailey.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 40.6 kB (6%)

Content Size

649.6 kB

After Optimization

609.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Baxterandbailey.co.uk main page is 649.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 468.2 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 21.7 kB

  • Original 31.5 kB
  • After minification 31.3 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 69% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 468.2 kB
  • After minification 468.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baxter And Bailey images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 12.5 kB

  • Original 121.8 kB
  • After minification 121.8 kB
  • After compression 109.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 6.4 kB

  • Original 28.1 kB
  • After minification 28.1 kB
  • After compression 21.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baxterandbailey.co.uk needs all CSS files to be minified and compressed as it can save up to 6.4 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (23%)

Requests Now

13

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baxter And Bailey. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

baxterandbailey.co.uk

baxterandbailey.co.uk

318 ms

48cc3e36425041f783f84a94b16f578f.css

48cc3e36425041f783f84a94b16f578f.css

79 ms

8b386d84fe6a65a55223e4f9d70bf0ed.css

8b386d84fe6a65a55223e4f9d70bf0ed.css

156 ms

96175e5aa6e198793ccccdf6d62fed5f.css

96175e5aa6e198793ccccdf6d62fed5f.css

316 ms

jquery.min.js

jquery.min.js

312 ms

d6c02d9aa50e36827b7adfe5eae9896b.js

d6c02d9aa50e36827b7adfe5eae9896b.js

355 ms

bd639fb46ac1b94204cb883b09546fa1.js

bd639fb46ac1b94204cb883b09546fa1.js

241 ms

ebb745d4c6eeb9d94474c16e4deaf666.js

ebb745d4c6eeb9d94474c16e4deaf666.js

355 ms

BB-Homepage-TRP-1-1024x576.jpg

BB-Homepage-TRP-1-1024x576.jpg

158 ms

BB-Homepage-TRP-2-769x1024.jpg

BB-Homepage-TRP-2-769x1024.jpg

159 ms

BB-Web-Workgrid-4-325-1024x768.jpg

BB-Web-Workgrid-4-325-1024x768.jpg

314 ms

BB-Homepage-BHM-2-1-1024x576.jpg

BB-Homepage-BHM-2-1-1024x576.jpg

236 ms

BB-Homepage-BHM-2-769x1024.jpg

BB-Homepage-BHM-2-769x1024.jpg

243 ms

BB-Homepage-RM-1024x768.jpg

BB-Homepage-RM-1024x768.jpg

158 ms

Accessibility Review

baxterandbailey.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

baxterandbailey.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

baxterandbailey.co.uk SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baxterandbailey.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baxterandbailey.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

baxterandbailey.co.uk

Open Graph data is detected on the main page of Baxter And Bailey. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: