Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

bbbranded.com

Canada’s Top Rated Sneaker & Apparel Boutique. Authenticity Guaranteed – BB Branded

Page Load Speed

3.2 sec in total

First Response

217 ms

Resources Loaded

2.5 sec

Page Rendered

535 ms

bbbranded.com screenshot

About Website

Visit bbbranded.com now to see the best up-to-date BB Branded content for Canada and also check out these interesting facts you probably never knew about bbbranded.com

Shop Canada's most exclusive online authorized dealer for all your latest gear, footwear & apparel. Carrying your favourite brands including Nike, Jordan, Timberland & More!

Visit bbbranded.com

Key Findings

We analyzed Bbbranded.com page load time and found that the first response time was 217 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

bbbranded.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value18.4 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value1,580 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.258

48/100

15%

TTI (Time to Interactive)

Value26.7 s

0/100

10%

Network Requests Diagram

bbbranded.com

217 ms

www.bbbranded.com

230 ms

css

146 ms

stylesheet.css

133 ms

flexslider.css

138 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Bbbranded.com, 40% (40 requests) were made to Cdn.shopify.com and 12% (12 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (765 ms) relates to the external source Scontent.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 692.6 kB (31%)

Content Size

2.2 MB

After Optimization

1.5 MB

In fact, the total size of Bbbranded.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 57.5 kB

  • Original 72.0 kB
  • After minification 68.1 kB
  • After compression 14.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.5 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 37.5 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BB Branded images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 302.4 kB

  • Original 494.2 kB
  • After minification 464.1 kB
  • After compression 191.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 302.4 kB or 61% of the original size.

CSS Optimization

-82%

Potential reduce by 295.2 kB

  • Original 360.3 kB
  • After minification 342.4 kB
  • After compression 65.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bbbranded.com needs all CSS files to be minified and compressed as it can save up to 295.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (57%)

Requests Now

88

After Optimization

38

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BB Branded. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bbbranded.com accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bbbranded.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bbbranded.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bbbranded.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bbbranded.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BB Branded. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: