7.9 sec in total
616 ms
6.7 sec
557 ms
Click here to check amazing BCM content for Australia. Otherwise, check out these important facts you probably never knew about bcm.com.au
We are purpose-built to deliver persuasive creativity with absolute precision and quantifiable impact, we call it: precision and persuasion.
Visit bcm.com.auWe analyzed Bcm.com.au page load time and found that the first response time was 616 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
bcm.com.au performance score
name
value
score
weighting
Value3.2 s
44/100
10%
Value14.8 s
0/100
25%
Value12.8 s
2/100
10%
Value3,970 ms
1/100
30%
Value0.564
12/100
15%
Value16.5 s
5/100
10%
616 ms
1238 ms
916 ms
673 ms
678 ms
Our browser made a total of 56 requests to load all elements on the main page. We found that 86% of them (48 requests) were addressed to the original Bcm.com.au, 5% (3 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Bcm.com.au.
Page size can be reduced by 390.6 kB (15%)
2.6 MB
2.2 MB
In fact, the total size of Bcm.com.au main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.
Potential reduce by 26.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.2 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.0 kB or 79% of the original size.
Potential reduce by 3.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BCM images are well optimized though.
Potential reduce by 132.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 132.8 kB or 63% of the original size.
Potential reduce by 228.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bcm.com.au needs all CSS files to be minified and compressed as it can save up to 228.2 kB or 86% of the original size.
Number of requests can be reduced by 17 (43%)
40
23
The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BCM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.
bcm.com.au
616 ms
bcm.com.au
1238 ms
primary.css
916 ms
modernizr-2.8.1.min.js
673 ms
detectizr-2.0.0.min.js
678 ms
jquery.min.js
57 ms
jquery-ui-1.10.4.custom.min.js
908 ms
lodash.compat-2.4.1.min.js
934 ms
ba-debug.min.js
691 ms
screenfull.min.js
901 ms
jquery.animate-enhanced.min.js
905 ms
imagesloaded.pkgd.min.js
932 ms
iscroll.min.js
1348 ms
bootstrap.min.js
17 ms
helpers.js
1153 ms
main.js
1152 ms
froogaloop.min.js
1154 ms
masthead-vimeo.js
1153 ms
home.js
1159 ms
analytics.js
97 ms
logo-bcm.svg
303 ms
homepage_whatif-video-bg.jpg
1853 ms
bcmdots.png
308 ms
homepage_staff-video-bg.jpg
1203 ms
cover-tmr-mates-motel-2x2.jpg
1461 ms
ooh-million-dollar-pitch-1x1.jpg
1598 ms
sq-poach-coach-1x1.jpg
1202 ms
cover-bcm-good-fad-ugly-2x2.jpg
1424 ms
cover-bbd-oldschool-dads-1x1.jpg
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cover-indo-centre-redevelopment-1x1.jpg
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cover-qut-openday-2013-2x2.jpg
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cover-jtd-1x11.jpg
2699 ms
b252d464-65cb-4950-88f7-ac0a1bf79b75.woff
2625 ms
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2764 ms
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3123 ms
5b7d41ee-211d-4b4a-9724-ab2dd7690564.woff
3215 ms
collect
11 ms
fontawesome-webfont.woff
3679 ms
collect
18 ms
sdk.js
25 ms
38 ms
xd_arbiter.php
31 ms
bcm.com.au accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Some elements have a [tabindex] value greater than 0
bcm.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
bcm.com.au SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bcm.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Bcm.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
bcm.com.au
Open Graph description is not detected on the main page of BCM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: