Tools & Wizards About Us
beautybrands.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

beautybrands.com

Beauty Brands: Beauty, Skincare, Makeup, Hair, Nails, Salon and Spa

Page Load Speed

9.9 sec in total

First Response

1.2 sec

Resources Loaded

5.4 sec

Page Rendered

3.3 sec

beautybrands.com screenshot

About Website

Visit beautybrands.com now to see the best up-to-date Beauty Brands content for United States and also check out these interesting facts you probably never knew about beautybrands.com

beautybrands.com offers the best in beauty: skincare, makeup, nail care, hair care, salon and spa, Pro Secrets and the hottest new trends in beauty.

Visit beautybrands.com

Key Findings

We analyzed Beautybrands.com page load time and found that the first response time was 1.2 sec and then it took 8.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

beautybrands.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value20.6 s

0/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value10,330 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.379

28/100

15%

TTI (Time to Interactive)

Value31.6 s

0/100

10%

Network Requests Diagram

www.beautybrands.com

1156 ms

main.js

316 ms

pageDesigner.js

67 ms

global.css

67 ms

tagmanager.js

34 ms

Our browser made a total of 195 requests to load all elements on the main page. We found that 62% of them (121 requests) were addressed to the original Beautybrands.com, 21% (40 requests) were made to Google-analytics.com and 3% (5 requests) were made to Match.adsrvr.org. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Beautybrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 589.3 kB (9%)

Content Size

6.4 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Beautybrands.com main page is 6.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 586.5 kB

  • Original 641.0 kB
  • After minification 606.5 kB
  • After compression 54.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 586.5 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 4.9 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beauty Brands images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2.7 kB

  • Original 739.8 kB
  • After minification 739.8 kB
  • After compression 737.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 21 B

  • Original 124.0 kB
  • After minification 124.0 kB
  • After compression 124.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Beautybrands.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (35%)

Requests Now

187

After Optimization

122

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 187 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beauty Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.beautybrands.com

www.beautybrands.com

1156 ms

main.js

main.js

316 ms

pageDesigner.js

pageDesigner.js

67 ms

global.css

global.css

67 ms

tagmanager.js

tagmanager.js

34 ms

checkout.js

checkout.js

49 ms

cybersource-custom.js

cybersource-custom.js

30 ms

powerReviewsRendering.js

powerReviewsRendering.js

44 ms

ui.js

ui.js

43 ms

dwanalytics-22.2.js

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42 ms

dwac-21.7.js

dwac-21.7.js

295 ms

gretel.min.js

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46 ms

script.js

script.js

189 ms

gtm.js

gtm.js

287 ms

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408 ms

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464 ms

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479 ms

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476 ms

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474 ms

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765 ms

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398 ms

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Accessibility Review

beautybrands.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

beautybrands.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

beautybrands.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Beautybrands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Beautybrands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

beautybrands.com

Open Graph data is detected on the main page of Beauty Brands. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: